Comment by eek2121

You are looking at this backwards. The average user DOES hold the site complicit. The issue is that there are many hundreds of millions (possibly billions) of sites serving Google ads. 1 user avoiding/blacklisting 1 site due to scam/spam ad won't even be a rounding error to most sites, and it is nothing at all to Google. Given that the internet has evolved to be ad-driven, of which Google is a major player, you also aren't going to convince sites to stop serving Google ads.

The change has to start with Google, and they can't be bothered to do so, thus far.