Comment by F3nd0

Isn’t HALIC proprietary?

JPEG XL is an open format with a libre reference implementation, usually compresses better than WebP/PNG, and supposedly has plenty of room for improvement still (in said implementation). Add to that its versatility in other areas and the fact that it seems to have generated widespread interest (much unlike WebP in its time, from what I recall), and I think campaigning for it makes perfect sense.