Comment by boh

19 hours ago

Modernism is the act of using cheaper resources and more standardized/cheaper methods of production. The aesthetic is more of a side-effect of those limits. Ugliness has become a cultural norm in order to suit the modern economy. It may come as a surprise but it required years of cultural development and education for most people to accept the work of Dieter Rams as some aesthetic pinnacle rather than soulless mass production. It's only recently, (with designs like the Ferrari EV for instance) that people are starting to see how limited our aesthetic language has become. Modernism is too cheap to replace so the "beauty" of soulless minimalism will likely endure in the zeitgeist, but it's not a very interesting environment to be in.

I don't think this computes. Modern 'efficient' industrial design can absolutely fail at efficiency. I have lived in spartan, utilitarian apartments that you could tell were built without any regards for efficient use of living space, and ended up wasting huge swaths of their floor area to interior corridors, winding tunnels between rooms, random walled off mystery areas and overall such poor planning that I'm sure despite their builder trying to save every buck, ended up costing more money relative to usable living space than seemingly more luxurious alternatives.

I have seen the opposite as well. Building an efficiently laid out, beautiful building doesn't take that much more raw material, it just requires more thought. Big US cities used to also have copypaste mass housing even a century ago, built with a strong eye towards cost efficiency, but designers also kept aesthetics and livability in mind.

And since they were basically identical to each other, they had to figure this out only once, and they could build the same t

The 'cheap and nasty' design school usually succeeds at the latter, not so much the former.

And this supposed efficiency of modern architecture often doesn't really show up. The Empire State Building was famously built in a year. Nowadays the most utilitarian housing project takes longer.

  • They didn’t say anything about efficiency. It’s all cost driven. Cheapest inputs possible. The PE backed builder isn’t dealing with the building in 2 years, what do they care how well it works?

    • I think most developers have a captive market. They don't really compete, they build whatever they want, and still sell, because somebody somewhere will still buy, since they know they can sell for more.

      3 replies →

    • If you just look at hard costs and ignore beauty and comfort, is it also the cost-over-what-timeframe question? If a building is expected to be actively used for 100 years vs 20, you get to different decisions.

      My other question that I've never found a good answer to, is with mechanization, how is it that "cheap" modern buildings are so expensive. Or were old, traditional buildings super expensive? What is the cost of a unit of beauty per year, then and now...?

      4 replies →

    • You mention the private equity backed builder, but the designs come from the corrupted ivory tower which just invents more and more ridiculous designs (modernism, brutalism, for example) to try to stay fresh. Same in the art world. (Banksy, Warhol, others)

      We have not made any progress, and perhaps we don’t need to, when it comes to architecture since World War I. There have been a few projects like La Sagrada Família, but those are exceptionally rare.

      Suburban homes. What a disaster and embarrassment to the human race.

      1 reply →

  • > The Empire State Building was famously built in a year. Nowadays the most utilitarian housing project takes longer.

    This is true, but usually fewer people die in the construction of those utilitarian housing projects

  • >The Empire State Building was famously built in a year. Nowadays the most utilitarian housing project takes longer.

    In China buildings are built faster.

A lot of the sample images shown of ‘traditional’ architecture in this piece are not what you’re talking about - they aren’t ’traditional materials’ or ‘traditional techniques’, they just use choices of exterior cladding and window layouts that are evocative of traditional choices - but they are just as much a soulless product of low cost materials and construction efficiency.

Not the case for all of them (the brick-built viaduct proposal for example looks like it would be a nightmare to build and maintain), but most of the buildings shown, the ‘traditional’ variant just uses less visible steel and glass, in favor of ‘layer cake’ designs with stone cladding panels on the lowest level.

Modern materials and production methods eliminated the need for ornamentation to prove a craftsman's skill and attention to detail.

I'm thinking of something like a violin. You can't pick up a violin and judge the perfection of the fitting between the wood surfaces that are glued together. If that work isn't perfect, the instrument will eventually fly apart. But you can look at the "scroll" and "bees sting" which are unforgiving of tiny errors. These kinds of features persist to this day due to traditionalism, but have disappeared from most industrial products.

Today, I don't expect an ornamented house to be of any better quality than a plain house.

  • There's plenty of traditional architecture that's not baroque, and is therefore not very rich in ornamentation. An austere brick home with a tiled roof still wins over a modernist cube house in both form and function, if not cost.

The work of Dieter Rams, the primary influence for Ive's work at Apple that's set the aesthetic direction for hardware for the last ~20 years to critical acclaim and is a showcase of manufacturing prowess? That Dieter Rams? This is an absurd and ahistorical understanding of modernism.

  • Apple hardware is glass-surfaced featureless rectangular parallelepipeds very similar to the glass-surfaced featureless rectangular parallelepiped skyscrapers that this article is decrying. The main difference is that Apple hardware has rounded corners as a necessary concession to practicality.

  • Isn't that exactly their point? Every new building looks like an iPhone: sleek glass and metal.

    • But that’s not a byproduct of trying to ‘use cheaper resources’, it’s borne of trying to create products that are shaped exclusively by how to best solve a problem and treat materials honestly, as opposed to ornamentation and material imitation.

White or grey are grossly over represented in Australia.

It’s like people visit the remains of the forum in Rome and picture the colours being as they are today instead of the ridiculously bright/strong colours they would have been when erected/used.

  • I painted my house blue and orange in protest at the boring colour choices most people make.

    No one else on my street has followed my lead though.

    I think some of it is because people are obsessed with treating housing as an investment, and so anything outside the norm is a financial risk.

    • This is the grey car theory of real estate.

      It’s easy to sell grey, white, and black cars. So it’s what you buy.

      This assumes no purchase is longterm. Which is its own indictment.

      I should add: I love that you broke this idea. Can you (safely for the internet) share any photos?

    • I grew up near a house that was painted an odd combination of purple with pink trim (shutters, etc). Nobody else followed suit because all anybody thought of it was "the ugly house".

      Standing out doesn't really help if it isn't more desirable than the boring normal.

      What I personally dislike is the recent trend of all black siding and trim. I have no idea why people are doing this on new construction near me, other than perhaps cooling is cheaper than heating in our climate. It's certainly (IMHO) hideous though.

    • I wanted to paint my house in Razzle Dazzle, but orange and green. My wife threatened to leave me, so the idea was abandoned.

  • Don't get me started on our houses. For some reason we build the same houses in Queensland as we do in Melbourne: no eaves or awnings. I guess the idea is you just turn your AC up even higher in summer.

  • If I lived in Australia, I would have the exterior of my house to be very white (except solar panels), so as to reflect most of the visible and IR light, and stay cooler.

    • Problem is most newer places are built of concrete or brick. I mean sure slap some white paint on but the that thermal material is going to take a lot of cooling/heating.

  • A similar design trend of using terracotta everywhere in the 1990s permeated Australian housing design that was similarly ugly and monotonous. I'm only slowly undoing the damage to mine now.

We are too rich to be able to afford things like Sears Roebuck houses now.

  • So rich but nobody has any money anymore.

    • All the money is (or will be) spent on land near other rich people so your kids can have a school peer group with parents who have higher education/wealth/social network achievements, and after that, healthcare, and after that, liability coverage.

      If there is money left over, then you decorate. But you’ve probably bought into a new housing development with an HOA that doesn’t allow exterior modifications without approval.

"The aesthetic is more or a side-effect of using cheaper resources and cheaper methods of production."

This is a really interesting argument and very much not the story I've heard. Can you cite any sources for any of your statements at all?

  • My guess is that at best it's a specious argument. It would be interesting but difficult to try to elucidate. Still what occurs to me is

    – Cheaper: than what? Is it that premodern architects had the same technology and materials available but chose not to use them <because they had a higher aesth-ethical integrity>?

    – What is a 'side effect' in architecture in a way that's unique from the necessary compromising that the needs of occupants, material constraints, longevity, cost, time, labor, aesthetics, and etc. which essentially is architecture?

    > given {cheap material, not the good stuff / I don't feel like it / measuring sucks / I just want to cram people that will ruin your neighborhood everywhere}, the average roll of the dice yields simpler geometry with less ornamentation.

    But simpler geometry is structurally stronger and allows more spacious airflow / less heat trapping. The cost of materials is not inert, the demand for them affects the cost obviously. Energy efficiency is beneficial to all. Open floor plans are less prohibitive on use cases. Large window sectioning allows for more light/efficiency and also keeps the street level perspective from seeming insular.

    The logic doesn't follow for me that capital was plainly more benevolent, then around some time or another they began the project of "educating" people into accepting their cheap and accidental aesthetic standard.

    What survives the past are its most accomplished projects, and thus maybe per capita it appears of higher quality than modern. And more importantly re: the submitted article, it has informed centuries of signing what "home", safe, hospitable, threatening, and etc. mean. So the whole measurement of who prefers what says something but I don't think it speaks to natural perception.

    • That's it yeah. These kinds of pieces have been written for centuries. Surprise: people like what they are familiar with! There is no meaningful conclusion to draw from this. Look at Monet or Satie. In their own time? Grotesque, offensive - the kind of art scruffy pompous intellectuals enjoy. Now, a century later? At home in a greige IKEA showroom house being sold on the open market. To be clear: I don't think there is anything wrong with this - I love IKEA! I am buying a greige house as we speak! It is just not an interesting observation, and when writers attempt to use it as an argument against making new things, it's facetious at best, and at worst? Well, several interesting possibilities.

In Europe we had this minor disagreement in 1914, which we would prefer not to talk about.

One consequence of this was the decimation of skilled craftsmen. Millions of them were sent off to become machine-gun fodder, to never return to their respective trades.

Along with them was their craft. The next generation of apprentices never had the mentors they needed, hence that was that, the end of what you might call traditional architecture.

There was another minor disagreement that began at various times depending on one's nationality. In the UK this meant 1939, and with it a second 'double tap' on the skilled craftsmen that the building trade used to rely on.

Many of the survivors did get to work on war memorials, and every village has one, carved in stone, and often kept in immaculate condition to this day.

In my local station there are two memorials, and I struggle to hold it in as I walk past. Needless to say, we lost a lot of good railway workers too. Sad.

There wasn't a lot of money after each of these minor disagreements and heavily blitzed cities still bear the scars. There can be a wonderful parade of shops with flats above, with wonderful craftsmenship, which is truly wonderful considering they didn't have motorised vehicles as we know them, or cherry pickers, or any machine that is big and yellow (JCB in the UK).

Nowadays there can be a huge 1870s building, with four storeys, all with big rooms and high ceilings, next to some 'rubbish' that was built in the post-disagreement years.

Some places were physically removed from the map. A 500 bomber raid on the special crane used to hoist big guns onto the ships of the Royal Navy happened one night. They completely missed the crane to destroy the entirety of Clydebank, a district of Glasgow. People are sore about that to this day.

The crane still stands, albeit idle, since shipbuilding went to Asia in the post-disagreement years. That crane, once the largest and most capable in the world, has a soul. It speaks of sorrow to me.

So yes, you are correct, but there is more to the story than just a Modernist story of cheap mass production. The limit was not resources as you can see the quarries that were abandoned after the first minor disagreement, and there is enough stone in any given mountain to make millions of homes. The limit was the loss of men as well as the loss of European colonies, on which the wealth of European cities came from.

Moving swiftly on, I am no Ferrari fan under normal circumstances, however, Lewis Hamilton currently drives for their Formula One team and he is a hero of mine. Hence I am willing to defend the loathed Luce!

The Luce does have Mr Ive's design input and I don't think anyone is critical of the interior. It is well understood that serious tax avoidance vehicles need to stay away from having big screens on the dashboard since they are not going to age well (and F1 cars don't have such things). Having four seats rather than just the two makes sense to me, since the car needs to have some length to it for high speed stability and there is no need for a massive red V12 engine in the middle of the car.

The Luce brings much from the world of F1, including high performance cooling systems that cost 100x the price of the radiators in your car. People like older cars because they can tune them, the Luce is the first EV that is what you might call tune-able, with the owner able to set the car up for a given track or just the road, with them also able to do what they want with it.

The aerodynamic package is ahead of its time, and, as such, it will draw criticism. We have been here before, notably in the UK with the Ford Sierra. This was a 'jelly mould' shaped version of the three-box saloon that had gone before, the Cortina. Initially the press hated on the Sierra and people did have genuine misgivings. However, it did not take long before the Sierra rose to the top of the sales charts to set the trend for the 'jelly mould' look, these being the 'peak car' maintainable vehicles that people wish they had today.

Fortunately I will never be a customer for Ferrari, however, if I was a tax-dodging benevolent dictator with the wealth to put together a motor museum, I would not hesitate to buy a Luxe for the collection, to go alongside an OG Tesla Model S, with the faux grille, and a Xiaomi SU7. I would like to add a Ford Cortina and a Ford Sierra too, however, millions were made and millions rusted away, leaving none for my fantasy museum, particularly in the desired Saluki Bronze colour.

  • > The crane still stands, albeit idle, since shipbuilding went to Asia in the post-disagreement years. That crane, once the largest and most capable in the world, has a soul. It speaks of sorrow to me.

    And now it's used for bungee jumping.

    The US equivalent is the Hunter's Point crane.[1] This was built to do a very specific job - lifting battleship turrets. It's not used any more.

    [1] https://en.wikipedia.org/wiki/Hunter%27s_Point_crane

  • Yet buildings from the 20s and 30s, after the apparent death of all skilled craftsmen made it impossible, used elaborate ornament eg art deco.

Industrial modernism is an aesthetic of distance, abstraction, predictability, and containment.

But the flip side isn't anti-modernism, it's mass-market kitsch, which is at least as ugly.

Minimalism isn't bad on its own, and the best minimal design really is beautiful.

But the abstraction and containment went too far, and the result is often functional (on a good day) and joyless even if it's a prestige product. And claimed efficiency is often purely decorative. (Which is ironic.)

The worst is block sprawl and suburban slop - endless subdued and constrained repetitions of the same thing, with very minor variations.

If bespoke robotic manufacturing becomes a thing it will start being possible to build and make exotic, individual, decorative things at scale. Most of the results will be terrible, but some will stand out as examples of new aesthetics.

  • > But the flip side isn't anti-modernism, it's mass-market kitsch, which is at least as ugly.

    It's far more common than it should be.

    > The worst is block sprawl and suburban slop - endless subdued and constrained repetitions of the same thing, with very minor variations.

    The economic of bathtub curves incentivises designs nobody hates, even if at the cost of nobody loving them.

    • The bathtub curve is not the most optimal however.

      I mean look at the ecology of our world. What do you see out there when you look outside? Solely some lumbering generalist beast doing not good and not too bad taking up all the energy that comes off our sun?

      Absolutely not. The opposite happens. The generalist tends to die out, outcompeted by the litany of specialists who better occupy the specific niches the generalist attempts to fill.

      Left to its own devices, the market ought to look like this: hyperspecialized at all scales and levels such that every demand is maximally occupied by the most efficient manner to serve that demand. One might ask instead what artificial constraints are allowing a generalist to emerge and not be swallowed up by the sum weight of the countless specialists who are more optimal at every possible thing?

I am not sure how it is about "cheaper". Lathering on a finish with a roller is much cheaper than a carefully prepared spray system. Modern furniture and structures often use uniformly sprayed coatings. You are mistaking cleanness of look with cheapness, getting such a uniform coating is quite expensive and takes skill and discipline regarding hygiene and cleanup between abrasive grits etc as well.

And if you are against things generally in the sphere of "Bauhaus" interior design then I would say you are engaging in a cargo cult of using modern materials in unnatural ways to copy older designs without eye to how the modern material has its own natural form and manner of usage. I would say, for example if one only has hand tools and solid wood then it is reasonable to follow Colonial design school, but if one has glass, stainless steel and plywood, it is wasteful to force them into a Colonial shape rather than their natural forms. Either style respects the substances and tooling it uses.

You are free to pay four digit prices for every piece of furniture if you truly oppose designs that are aligned toward mass production.

> Ugliness has become a cultural norm in order to suit the modern economy.

I read someone's argument that the ugliness results in market failure. Because the ugly results in not only local opposition to building renewable it results in everyone in the area being opposed. And they then use the political process to block new construction.

What really bad is after a 100 years of this the construction industry no longer knows how to design attractive buildings. Starts with architecture where 2/3 of the architects are aesthetically blind. And the remaining 1/3 had it beaten out of the in school. Ends with manufactures that have long since stopped manufacturing pleasing materials for construction.

  • I actually think this is a big part of nimbyism. People know that whatever is built is going to make the neighborhood uglier because they have no faith in architecture, so they start opposing everything.

Not really. That may have been true in the past, but it would be so cheap to CNC carve or extrude or injection-mould some ornamentation. Certain materials have gotten more expensive, but I think most of modernism was driven by materials progress and a boredom with previous trends

> Modernism is the act of using cheaper resources

Which modernism?

1930s modernism was about new materials to allow luxury for the modern man (electricity! large windows! electric oven! washing machines! fridges! indoor toilets!)

1960/70s modernism was about creating new communities, adapting land to fit the modern car based world. No more pokey little shops with only a few items, requiring a trudge along a wobbly high street. NO! drive your car, go to a futuristic supermarket only once a week.

I don't think we see a modernism now, not as a movement. I will now divert to UK building, because in the US its different. Part of the reason why thats the case in the UK is that councils used to build houses, facilities and infrastructure with their own money. This meant they had their own architects. This lead to town plans that were coherent, if not always successful. See Birmingham, milton keynes, roehamton.

Housing wise, council houses were built, or should have been built to a standard. They were, especially in cities much bigger, brighter and luxurious compared to what preceded them. Were they pretty? no, modern is never pretty, because its not what you grew up with. When I was a kid everyone _hated_ victorian terrace houses, because thats what poor people have. They were more pokey compared to executive estate housing, and in some places didn't have a drive for your four door saloon.

Now, those estates are meh and terrace houses are very expensive, despite being cold, draughty, dingey little shitboxes with odd toilet arrangements. (unless you've slapped in a loft conversion and extended over the kitchen/outdoor toilet)

> Dieter Rams as some aesthetic pinnacle rather than soulless mass production.

The problem is, Rams was about bringing the complex new object into the house in a was that was reliable and simple. If we were all about Rams' vision, then we'd have got rid of radiators, had decent windows, insulated the place, had lots of cupboards and cleanly separated living spaces. Not an everything room and a bedroom with inbuilt mould farm (shower + shitter)

Yes the modern apartment is inspired by loft living and dieter rams, but that requires 100sqm/1000sqft and high ceilings. none of which most places have. So you get a kitchen diner because it allows developers to shave off one room from the floorplan and increase density by 1/3rd without extra mateiral costs.

But thats not modernism, thats poor fucking standards, and the lack of competition in the uk in the form new council houses. (a 3 bedroom council house will be at least 90sqm with seperate kitchen, living room)

That plus in the early days traditional/classical architecture was rejected as "bourgeois" or aristocratic by the socialist movements who pushed for modernist approaches. See: the early days of soviet architecture and even Bauhaus in Germany was based on left-leaning/utopian ideas.

So it had dual pressure, from economics because it was cheaper/efficient and from the cultural reform side.

  • This is sort of a just-so story that isn't completely true. Stalin pushed "socialist classicism" [1] as an aesthetic, and it wasn't until his successors took over that modernist architectural ideas imported from the West became a hallmark of actually-existing socialism.

    [1] https://en.wikipedia.org/wiki/Stalinist_architecture

    • There was a whole decade of Soviet design before Stalin, which was often radically modernist even by the standards of its day, and that is what the OP was referring to. Stalin was notoriously conservative in his artistic tastes.

      4 replies →

It's fair to have a cynical take but that's not what modernism is and modernism is not necessarily ugly.

> Ugliness has become a cultural norm

I love modern architecture (and art); I find many older forms to be garish, focused on pointless decoration and on wealth display, rather than on the beauty of function and form. The imagination of [some] modern architecture, starting from those fundamentals, is stunning.

You don't like it, which is just as valid, but trying to turn your preference into a universal truth for humanity is not valid. Can't it be just your preference?

Why is it so important? I think the real subtext for most such comments is culture war: A reactionary take on modernism and postmodernism, trying to make them outre, outside norms, attached to political liberalism which is often the real target.

Innovation is usually greeted by reactionary responses; what's odd is that, in our world of modern double-speak, reactionary has become seen as cutting edge instead of a lack of imagination and progress, of retreat and regression. Let's go back to what we were doing 100+ years ago!

  • I think a lot of the reflexive distaste for the modern would be softened if we were still able to build in The Old Way, whatever that might be. People like these older brick mid rise buildings with the bit of trimming decoration. But, they just don't get built. Sometimes in NYC or chicago someplace you might see a more recent build where they tried to get those old elements down. They used brick and made it square and tried to do a little decoration, but something is missing. They didn't do the thing where they use nicer brick on the street facing side of the structure, or they didn't do the actual cement formed decorative trim pieces throughout. All the brick is laid the same instead of having some lines on the top edge turned out in a decorative way for example. The whole thing feels severely value engineered even if on paper it's actually a quality building with modern amenities and comforts.

    Instead it just feels like some knowledge was lost to time and we lost the plot along the way, because there is a refusal or inability to just do what used to be done all the time in the past. Yes building codes are different, but stuff like trim or brick work or generally curb appeal shouldn't affect that. No one is asking for no sprinkler system or no hvac, just a better looking building from the outside. Many of those old buildings do get gutted and end up modern inside but maintain the old facade. People want more of that facade I think without it being a diminishing resource.

    • >Yes building codes are different, but stuff like trim or brick work or generally curb appeal shouldn't affect that.

      It very much does, unfortunately. In the US, the places with the highest housing shortages are mired with endless red tape, discretionary reviews, parking requirements etc. that substantially increase costs. This leaves little room for anything else, including aesthetics.

      Developers have gotten very good at navigating this, but it has also led to them sticking to basic "good enough" designs like the five-over-ones we see when new apartments are built.

    • I think that's an essential point, though maybe for a different reason.

      I think the cause may be that most real estate developers are not students of architecture and also are looking to minimize costs and time. Even if the developer wants to build something beautiful, cash flow (burn rate) is a big problem: You borrow millions or more, and have no revenue for the entire time it takes to build the building. Getting credit is hard enough. Do you go more in debt, and possibly for longer, for the nice trim? Does the banker also care about architecture and see that as a good investment?

      Also, the trim then and trim now probably were designed with the same thing in mind: Whatever is least expensive with current technology. For example, an architect once explained to me that interior trim, for example where the wall meets the ceiling, has a purpose - it covers flaws in the join. Modern techniques and materials allowed us to eliminate it.

      Most importantly, speaking of innovation and technology generally, IMHE what you say is an almost universal experience: Often it's not the new thing that is the problem, it's that the old seems carelessly discarded. All its benefits and nuance; all the skill and expertise; all the deep understanding and appreciation that comes from generations and lifetimes spent developing and using it, that enriched our lives; all lost. Think of poetry, which used to be far more popular - now people barely read it much less have any deep understanding of it. People who would have been poets are now doing something else; who could even mentor you if you wanted to be a poet?

  • There's a converse effect too, though - because conservatives tend to attack modernist and postmodernist art, liberals tend to defend even things that are too ridiculous to be seriously defended.

    It's not "fascism" to wince and shrug at the taped banana. It's just common sense. But if you insist that everyone who does so is secretly motivated by some kind of bigotry, you end up pushing them towards the right wingers anyway.

    Ugly is in the right of the beholder when it comes to individuals, but societies also have collective preferences.

    • > It's not "fascism" to wince and shrug at the taped banana.

      Agreed, though your comment does much more than wince and shrug:

      > too ridiculous to be seriously defended

      Humans are very social animals and we follow social norms, like a herd moving together. Look how similar everyone's clothing is: Nobody is on 5th Avenue in a loin cloth or Elizabethan outfits (unless intentionally violating norms). Why do we all chose to wear the same things? We follow norms.

      How do we signal and punish things outside norms, or shape norms to exclude something? Ridicule. Sophisticated public communicators consciously use it - you can see it in the way some conservative publications depict trans people. Their intent, through ridicule, is to push them outside norms - a foundation of facism, normalizing persecution and even brutality and murder. Facists also did/do that to art - it's the same thinking (though not everyone who ridicules art is a fascist - the fascists take advantage of that bit of human nature.)

      In your comment you aren't just wincing and shrugging, but literally ridiculing (to be clear, I'm not calling you a fascist in any sense)

      > It's just common sense.

      Which means, common norms. There's nothing special about them; it's just a social phenomenon. Every innovator, including in tech, faces the usual response:

        - First they laugh at you (ridicule you)
        - Then they say it's not in the orthodoxy (if ridicule fails,
          you go from being ridiculous to being a threat to norms)
        - Then they say they knew it all along (you're now within norms)
      

      The same happens with social change, like women working - Ridicule, then a threat to norms, then normalized. What was absurd becomes normalized. In art, Impressionists were once objects of ridicule; now of course it's arguably the most popular style of painting in human history.

      > societies also have collective preferences

      They don't. People try to make preferences look more universal to justify their own beliefs or simplify thinking, but it's always far more diverse. Look at how the Democratic party attempts to lump simple demographic groups (e.g., black men) into one stereotype of political thinking - and ~25% voted for Trump in 2024.

      Societies do have norms, which are very changeable. Look how the far right has changed norms around the world in just a short time. It's not by accident - I've seen guides on how to normalize antisemitism, for example. The leading fascists in history, the Nazi party, had very consciously designed propaganda to do the same.

      If someone wants to be an innovator (and have a truly free mind, IMHO), they need to step back and see norms, their dynamics, and what's beyond them, and learn to see what's outside without the filters, to treasure it as potential future innovation. To look at things on their merits, not at whether they are inside or outside.

      At the debut of the first play by Harold Pinter, The Homecoming, much of the audience booed and left at intermission. Pinter, the great innovator, booed the audience. (Or so the story goes.)

  • > You don't like it, which is just as valid, but trying to turn your preference into a universal truth for humanity is not valid. Can't it be just your preference?

    What if it's almost everyone's preference? Except for the high priests of architecture who have their own agenda. Then we end up living in a world full of buildings they design for themselves that most of us dislike.

    > Why is it so important?

    Because the rest of us have to live with it at street level, every day.

    > A reactionary take on modernism and postmodernism, trying to make them outre, outside norms, attached to political liberalism which is often the real target.

    But they are the norm and have been for some time. It's time to challenge that norm.

    If we go back to (for example) Le Corbusier, we see this sort of thing thrown around in discussions all the time - you just don't accept innovation, you're hung up on traditionalism, get with the way of the future. Only it's not the future, it's one part of the past, and for all there was noble intent behind some of this stuff, we've had adequate time to judge the outcomes as lacking.

> Modernism is the act of using cheaper resources and more standardized/cheaper methods of production.

That's how they sold it, but it's not true. By the end of the 19th century, all the building ornamentation that you can still see in European capitals, had been stadardized and was mass-produced, while the construction techniques using brick and mortar had been further refined, yielding building designs that were cheap to construct and easy to maintain.

Modernist buildings were, at the same time, more expensive to build and less durable because of the reinforced concrete which has a much shorter lifespan than stone or brick plus mortar. The only advantage they had was that of increased height, but that was only an issue due to the restrictive zoning in Anglo countries. Without NIMBYism that pushed towards sky-scrapers, NYC could well have ended up like Paris: replacing 1-3 stories buildings with 8-10 stories, but allowing mixed commercial/residential space everywhere.