Comment by bitpush
3 hours ago
How so? This smells like Apple Distortion Field. "Yeah our ads are better. Its the other guys' ads that are bad".
The problem with Apple is they make statements that they walk back gleefully at a moments notice.
- Nobody wants a bigger phone - iPhone Pro Maxes
- Nobody wants foldables - iPhone Duo
- We've simplified the product portfolio .. ahem.
- AI is bad - Ours is called Apple Intelligence. Totally different thing.
Think Different indeed.
When iAd launched, it was a $1 million minimum spend just to get onto the platform, they wanted large corporate “lifestyle” brands, Apple exerted creative control over how ads were designed so they could enforce a bunch of user experience guardrails & marketers had no means of independently verifying campaign performance themselves. Their only source was whatever Apple told them. It did not do well. A few years later they tried to salvage it by dropping the minimum spend to $50, removing themselves from the process & making it closer to Google’s AdMob—or approximately as much as Apple was able to early last decade—but it was too little too late. They dropped it by 2016.
When it comes to mobile advertising, Google & Facebook won, & Apple was never even really a player. If it’s unclear to you, I wasn’t complimenting Apple for this endeavor either. Mobile ads suck, & nothing they did with iAd did anything to meaningfully improve them.
Extreme innovation
Well, and dozens of other innovations every other company copied, conveniently ignored.
From shipping a fully certified UNIX with a modern UI, to getting all the music player market and influencing how any music player would be from then on, to seamlessly moving between Motorola and Intel and Apple Silicon with the ability to run the older software from a different architecture with Rosetta, to the first modern touch smartphone, 1 full year before Android came out (and which made Android change its beta design to copy the way iOS worked), to getting wireless earpods (and pairing) right, to designing their own fucking integrated CPU, and even their own broadband chip. Even simple things, like making the best touchpad in the market.
Modern "services+ads" Apple sucks to the point that I'm moving away, but to say they didn't innovate is laughable.
What a bad-faith comment. You just wanted to launch into an anti-Apple lecture and it doesn’t sound like you have the slightest clue about this specific topic. Have you watched the iAds presentation? They’re not like any other advertisements I’ve seen before. CERTAINLY not at the time. You can see exactly why advertisers didn’t bite.