Comment by helsinkiandrew

6 hours ago

> and it was now time to lay back and just try out random shit

To be fair we hadn't yet decided that phones should be a flat tablet with a screen on one side that ran apps - they were mostly for calling (possibly sending messages) and were being sold to everyone from subsistence farmers to western teenage girls who had vastly different requirements/desires - there were bricks, clamshells, flip-phones, camera phones, phones with changeable coloured covers.

point is they weren't pushing the technology, they were pushing the existing form factor, not thinking ahead.

I could be wrong, but I recall an exec at one of their events on stage doubling down and saying they know better than Apple - that people want buttons (or something like that), which basically means their decline was inevitable due to the culture