Comment by apparent
1 day ago
It axed the F150 Lightning. They might have later announced that they're going to bring it back as an EREV (pretty much PHEV), but that seemed like a separate decision. If it were the same decision, they would have announced it at the time of the cancellation announcement, to make it seem more like a pivot.
The rest of the world doesn't drive F-series trucks.
I'm thinking of getting a Ford EV as my next car, prefer the features and looks to the equivalent Stellantis models.
The US does though. The f series is a very practical vehicle for a lot of people since it can do so much. It is a compromise but the negatives are not that great.
IIRC the F-150 is the most popular vehicle by sales in the US.
That is true, but only because Chevy Silverado and GMC Sierra are counted separately despite being badge engineered twins.
Ford is still making and selling EVs elsewhere.
The Lightning ended early because the aluminum plant fires were cutting Ford's ability to produce enough F150s of any kind. They make more money on the ICE trucks than the EVs, so the Lightning got the axe first.
> EREV (pretty much PHEV)
There is not much relationship between an EREV and a PHEV. An EREV is way, way closer to a BEV than it is to a hybrid. And I'll eat my hat if Ford actually releases an F150 EREV. That announcement was to mollify angry customers who thought Ford should not have killed the most popular EV truck on the market.
Frankly I'll be surprised if anyone seriously goes for EREVs. They make very little sense, which is why (AFAIK) it's only seen production once or twice in small numbers.
IMO, EREVs and PHEVs are actually quite similar. My understanding is that the gasoline engine in an EREV never drives the wheels, whereas in a PHEV, it can sometimes drive the wheels, even when the battery has power. In my PHEV, this only happens at highway speeds and only if I've hit the throttle hard. Otherwise, the vehicle is basically an EREV. Other PHEVs are touchy with the throttle or maximum speed on electric and so end up kicking on the gas engine to drive the wheels much more often.
I actually have a different expectation regarding the popularity of EREVs. I think that for a certain segment, they'll be quite popular because they give the best of both worlds if the maintenance doesn't end up being too much more. They can end up being preferable for people who want to take long road trips without having to worry about charging.
EREV vs PHEV, in the US, is separated by "do you get more range on battery or gas". That's why US version of i3 got electornically limited gas tank to qualify to be called EREV.
That’s actually old news they just announced the Ford Fathom, which is all electric and supposedly significantly cheaper than even the base model lightning.
Well, when they announced the Ford 150 Lightning, it was supposedly going to be quite inexpensive as well. Of course, by the time it actually came out, it was 2x or 3x the price that they had originally announced.
> it was 2x or 3x the price that they had originally announced.
That's hyperbole. They announced at 40K for the base model. Briefly sold it for that to people with early reservations, then jacked up the base price to like 48K. And a year later they kept on raising it, peaking, as I recall, at just under 60K. It was never 2x or 3x unless you are counting the worst examples of the dealer mark-up gouging. But that's not a problem Ford could do much to solve. And by 2024 they were selling for quite reasonable prices -- I got my extended range Flash for 50K out the door, which was a good bit less than the hybrid I had been shopping for.
There are routinely mark-ups on popular vehicles, and I bet there will be a period of time when this is true for the Fathom as well. Early adopters are willing to pay extra, so the market is there to take advantage of that.
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