Comment by rm_-rf_slash
1 day ago
Nah it makes sense. They know their AI is second rate at best. Cortana implies 26th century excellence. If the reality is a step back (and we all know it’s several), then “haha Cortana dumb” memes would sweep the internet. They would have to rebrand anyway. If anything it was smart to rip off the band aid early.
No, it doesn't make sense. Cortana was a fantastic name for an assistant, and synergistic with Halo at the time.
The low quality of the voice assistant was unfortunate, but the naming was perfect.
The low quality of the voice assistant meant they doomed the Cortana name. It got associated with garbage voice assistance, so they had to rebrand.
If there had been consumer good will for voice assistant performance before poisoning the name, it might have survived... but when you first product in that realm is garbage and it lingers for a long time, you're dooming the name.
Also, synergy with Halo is meaningless to Microsoft. Most folks do not care or even know about Halo.
Why isn't the Siri name poisoned for being terrible?
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Unfortunately, they have also trashed the reputation of the Halo franchise since stripping it from Bungie.
Considering how little knowledge you showed of Microsoft’s history in a previous comment, it would be better if you just sat out branding conversations.
Since I never played Halo, it makes me think of Cordova, and implies 10th-century Islamic Spain.