Comment by tough
10 hours ago
copywriting is the art of writing copy for products/marketing maybe you were thinking of sherlocking [1]
10 hours ago
copywriting is the art of writing copy for products/marketing maybe you were thinking of sherlocking [1]
I sure the intended word was copyright[0], as in to protect against getting sherlocked.
[0]https://en.wikipedia.org/wiki/Copyright
Copyrights protect the literal text of your program and binaries. Not the design and functionality. Getting Sherlocked is having your functionality duplicated, independent of the code itself.
No one thinks Apple violated Sherlock copyright. They just made it (nearly) functionally redundant.