Comment by andai
9 hours ago
>I hadn't actually explained what the software would do.
Half the posts I see lately are like, "Gleam 2.0. What we learned" and then you go to the homepage and it's "Gleam is a Tribble for your Fork! (Scroll down) See if you qualify for Gleam Enterprise!"
It’s a bit funny how normalized this is. Surely being more clear would provide some market advantage?
Or perhaps not, if folks who need a Tribble for their Fork achieve instant enlightenment upon reading the marketing copy.
That's true.
But, I also see a lot of posts that have comments like, "How am I supposed to know what Gleam does when I don't know what a Tribble is? The blog doesn't explain anything! How can someone write an article and not explain these terms that they use so much?"
And the linked blog article is hosted in the Daily Tribble News section of www.tribbleworld.com.
It also happens with marketing emails, or (worse) waiting lists: "great news, we're live!" -- Who the heck are you again?
I recently had this experience with hotjar [0]. I _already use hotjar_ and still struggled to understand the page lol
If somebody from hotjar/cintentsquare sees this, I’d prefer if your page was more straightforward about the name change. Maybe try “we’ve rebranded to content square”
[0] https://contentsquare.com/hotjar/
I hate marketing websites especially for developer products.
“You no longer have to florp, now you can vorp!”
Big numbers, random charts. 10x 100x 200x!
Who is this for? Just make the docs the home page.
The best explanation I have heard is that these pages exist for the finance team that has to go try to understand what the product is that they are being asked to authorize a purchase for.
So what comes across as extremely vague, unclear, and perhaps obfuscatory, is actually somewhat properly targeted to someone who needs to decide "is this an appropriate class of purchase for a dev team." They don't need to decide if it's the best technology for the purpose, just that it is a technology for that purpose.
This is especially clear on every single one of the AWS technology top hits. Clearly the product is so vaguely described that an actual user gleams zero usable information on whether it will solve the task they have at hand, or what the capabilities are.
Pricing:
Individual - free Pro - $20/mo Business - $50/mo (mysteriously the same as Pro) Enterprise - contact us
I was confused by your mention of "Gleam", but I suppose it is just a generic name, not referring to Gleam [0], the functional programming language, as the latter is an example of a project that focuses on concise and minimalist documentation (btw, its README is just a reference to the website).
[0] https://gleam.run/
(Updated the text as the downvotes indicated people misunderstood what I wrote. I agree about OP's observation)
The generated confusion ironically supports OP's point
It’s never irony
Now imagine living in San Francisco where you see this shit on every bus ad and billboard. Except these days they’re all “Tribbling. With agents. gleam.ai”