Comment by hn_submit
6 hours ago
Tesla is a premium product because they had first-mover advantage.
But VW is merely a manufacturer of cattle-class vehicles. They saw BEVs as an opportunity to "grow" the base price of their best selling vehicle (VW Golf) to $50K. They were just misguided to believe that buyers would accept that.
Fortunately they've seen the error in their ways and are now releasing cheaper vehicles.