Comment by thaumasiotes
4 days ago
In Hong Kong I've seen a gourmet cheesecake shop selling "Lotus Biscoff" flavored cheesecake, and supermarkets selling Biscoff butter (basically Nutella, but with Biscoff flavoring instead of chocolate).
I know the cookie mainly for being sold at Costco. I had no idea they were given out on flights.
The biggest question I've always had about them was whether the "Lotus" in their name is the same brand as the Chinese supermarket chain Lotus. I think it isn't?
it isn't. It's a really old Belgian company that kind of was slowly there for 80 years being fine dozing off and selling their cookies on the local market. And suddenly an invention show on the local television where a finalist invented biscoff spread woke them up to innovation and it seems that in 10 years they conquered the world.
https://www.gva.be/regio/antwerpen/rivierenland/bornem/vlaan...