Comment by ToucanLoucan
4 days ago
If it is indeed impossible to vet all the traffic passing through your networks, then perhaps your networks' existence is itself the issue. Maybe it is indeed not possible to vet 30 billion ads, just like it's difficult for Facebook to moderate all 3 billion users.
Perhaps the actual problem then are these monolith platforms that have done such a good job "eating the world" that they can no longer properly function.
If you really read what I wrote above - there is no "monolith" (and yes, Google is everyone's favorite Boogeyman). AdTech is a primordial pool all kinds of actors, each of which has found a profitable niche to "add value" (or to bullshit partners about "adding value").
I spoke of the network in specific. Whether we're discussing one firm dumping industrial quantities of sewage into the internet, or 10,000 tiny ones, doesn't really change at all that there's industrial quantities of sewage.
I'm critically uninterested in the fictions of the business idiot class. I'm sure for many purposes it's important for all the papers to have the proper LLC's on them. For the purpose of burning it to the ground though, it's not overly important.
They definitely have not 'solved scale' as it refers to commonly understood 'for for purpose'.
They 'solved scale' for being able to profit from it though.