Comment by Postosuchus
3 days ago
Disney (CTV) doesn't take any open auction demand. All their programmatic demand is deals - meaning that they carefully plan those campaigns with highly reputable agencies and advertisers. There is zero chance for a contentious scammy crypto exchange ad (or even a moderately innocent crypto wallet one) to show on their properties.
Which you can absolutely do, when you are Disney (read, agencies fight to run a campaign with you). When you are, let's say, TechCrunch, the situation changes - you can still strike some deals but a lot of your demand is not the same grade.
I just don’t find business model arguments particularly convincing. If your business model can’t support itself, I don’t think that’s justification to go out and do whatever.
So? Your business relying on serving malware is not a valid excuse for serving malware.