Comment by BLKNSLVR

It was allowed to grow to its current "sheer scale" due to lack of regulation, be that internal or legislated.

Continued lack of regulation, throwing up ones hands and saying "well, it's too big now" will not allow it to be solved.

What has been 'normalised' in the online advertising industry sets my teeth on edge as someone with some amount of security and privacy awareness. Hence I go out of my way to block as much of it as possible, for myself and family and friends.

Even the FBI and NSA make public their recommendation to run ad blockers as a safety requirement for internet browsing. I would have thought this may be some kind of red flag to say that maybe you're doing something not quite as well as would be satisfactory.