Comment by mannyv

Not sure why this guy is getting a lot of shit. I play at adops, but I haven't done much with it since we set everything up.

Ads drive the internet. Sorry, but it's true. And you, the technical people, have no real idea of the scale. I don't like ads, but was amused when I had to turn off all my blockers to get stuff done. Many people in the adops world dislike ads, but money.

The point he's making is simple: the ad networks are not responsible for the ad payload. And you might argue the point, but your arguments are worthless. Even finding the entity responsible for the payload will be difficult, and they're probably overseas. Are you going to sue them? No, you're not. Can you actually prove damages, even if you did decide to sue? Probably not.

The structure in the article sounds nefarious, but it's literally the adtech stack. The only thing the company must be doing that's abnormal is tracking all the users in one specific IP range and associating it was a company, likely with their emails. I never touched the targeting section of the stack, but I presume that's possible but not "normal."