Comment by esperent

1 day ago

> Tesla's marketing budget is something close to $0.

Come on. They literally sent a car into space.

Nobody would launch an actual payload on the initial flight, and they had to do 3 successful launches to satisfy the USAF´s NSSL requirements before they could launch very profitable payloads for them.

The Roadster was Musks personal vehicle, so Tesla didn't pay for that either.

  • SpaceX had to do those, not Tesla. These claims that Tesla doesn't have a marketing budget while it's sending cars to space are themselves marketing - you're supposed to believe they don't spend money on marketing.