Comment by Danox

??? Apple’s advantage over their competition is the fact that they do hardware, Apple Silicon and they do operating systems Apple OS very very well, in comparison to the present competition in the marketplace.

They are the last company that’s vertical from the 1980s. Unfortunately, all the other companies (SGI, Sun, Digital etc..) died in the face of the Wintel colossus.

Marketing is irrelevant. If you don’t have something to sell that is actually any good see the Microsoft Surface fiasco and its lack of an impact in the marketplace.