Comment by AnthonyMouse

> If the business proposition is being "cheap", then they will have to undercut everyone

Consider a market with three suppliers.

Supplier A charges $12.00 and is widely regarded to be The Worst. Their only support is a broken chatbot with a tendency to lock your account at random and their UI is full of dark patterns that trigger hidden fees.

Supplier B charges $12.50 and is widely regarded to be a reasonable operator that will rarely screw you and offers basic no-frills service.

Supplier C charges $20.00 and is widely regarded to be a reasonable operator that will rarely screw you and offers a bunch of convenience features and integration with WordPress or something.

Which one are you going to choose? Maybe C if you want the convenience features, maybe B if you want the lower price, but never A, right?

Now suppose you're B and you want to pick a name that emphasizes that you have a lower price than C.