Comment by buran77

Microsoft remembers that just a few short decades ago you'd pay a coin that was usually worth more than today's quarter to play at the arcade and got far less than an hour for it. You owned nothing and were happy for it.

A lot of big tech companies want to bring back those time because they believe the few decades in between where people owned and controlled their devices and software in a very open computing ecosystem were a mistake. So the aim now is to give you a device you pay for and use but never fully control, and software or media that you rent but never own.