Comment by Havoc

1 day ago

Interesting choice of pic...a guy with a military camo hat, laptop propped up on a hardshell field deployment case...but in a crop field. That's quite a departure from Appe's usual creatives sipping soy lattes vibe

That is RealTree camo, not military camo. And it's really not a crop field? I'm guessing this is AI-generated. It's odd. It looks like a backyard garden, because you have mixed greens with kale, plentiful weeds, and marigolds (which are commonly used to keep pests at bay in small, hand-harvested gardens, but cannot be mixed into mechanically harvested fields). But the permanently-installed drip irrigation says commercial operation.

My guess is this photo was taken in a local garden co-op or small farmstead, but it looked too barren to use for advertising so they added a bunch of plants later.

They are just trying to portray "working in the field" creative types/students and alluding to all day battery life.

I had a similar thought too looking at that photo and then I realized that personally, the only computer I've ever used out 'in the field' for extended durations was a MBP when I was working on an autonomous drone project senior year of undergrad.

It was November/December in Iowa, so it was freezing and the local R/C club airfield was nestled between an ocean of corn fields and the city dump, so it smelled terrible.

But that 16" MBP was red hot from Android Studio and kept my fingers from freezing, so credit where credit is due. Really fun project too!

  • > the local R/C club airfield was nestled between an ocean of corn fields and the city dump, so it smelled terrible.

    That's just how Iowa smells. If anything, the city dump was probably improving things!

    /s

    lived here my whole life, it's an olfactory adventure :P

Realree camo has become popular with the "creatives sipping soy lattes" demographic. Although Apple is actually bit behind the curve here, I think it's already become a little passe.

Not all camo is military. That to me looks more like the camo that you find at bass pro shop

  • To me it looks like farmers or biologists that use a MacBook because it is durable and has excellent battery life (or at least that seems to be the message when you read the rest of the announcement).

The hat looks like one of a million other hats you see any guy wearing out in Iowa, from farmers to students to contractors. I have a hat just like it myself.

Especially seeing is the things break if you fart near them too loudly.