Comment by vulk
4 hours ago
I have a Macbook Pro 14 first gen and I love this machine but watching what Apple is doing lately I think they are starting to loose the plot.
A foldable iPhone, macbooks with touch displays, apple watches constantly listening to your conversations, dropping updates for not so old devices like AWU 1, I understand that I am not a target audience for those products but to me this just speaks a lack of vision for the company and their products. I mean this is one of the most valuable companies in the world with some of the best people working there and this is the best that we can get a foldable iphone and a touch display I don't believe it.
The last keynote also was probably the worst one I ever saw couple of years ago I couldn't wait for keynotes this year I am totally over them we are at the Tron meme scene where one the board member asked what was new in the new OS version and seems to be just the number - [0]
[0] - Hacking Encom's new operating system – TRON: Legacy (2010) - https://www.youtube.com/watch?v=Qeh3E67brBs&t=115s
Fwiw, first gen apple products tend to have shorter support windows, and the AI change is legitimately a big technology shift (even if not wonderfully executed) that necessitated more aggressive hardware cutoffs. The first three apple watches and the first SE also had the same 4 year support as the first Ultra. Apple is a remarkably consistent company when it comes to its own habits and behaviors.
I think that's likely the logic they operated from inside. Personally, I agree something like the AWU should have been supported longer because longevity is one of the core defining elements of the premium watch market, and thats the market they chose to enter. To Apple's eyes though these are all still 'gadget-like computers' rather than 'computer-like gadgets' [1], and thus the expectations and culture of the fast moving computer industry dominates.
[1]: https://daringfireball.net/2015/04/the_apple_watch
What do you want them to come out with instead?
These are the devices people use all day every day. Iterating on them makes sense.
They are also working on AirPods with vision, released a home hub with display, released AR goggles, releasing GPU heavy servers, creating a framework for AI interfaces, …
Are you hoping for a replicator or transporter?
I don’t think it’s a stretch to say we want useful innovation
Replicator would be nice but here is a more managable list for start:
- Not solderable components so I can upgrade my machine, ok maybe this is too much I will just take an easy to replace battery. - Longer lasting battery for wearables like watches if the competition can make a battery last 15 days I think Apple can too especially given how efficient the arm chips are in their laptops. - Some hardware design changes Apple watch is literarily the same design since its launch, not to mention that the Apple watch ultra had different shades of orange for the button and the wheel I mean come on. - Software wise I really don't mind the new glass design system but I don't understand why I can't have basic features that an intern can push I literally bought and sold the apple watch like 5 times because I just wanted a simple step counter widget I didn't want a third party app a simple step counter widget and they released it this year 2026 a step counter widget maybe it is harder to do than a replicator who knows.
How often do you replace your battery that a once-every-3-years trip to Apple Store and paying for service AND parts $59-$139 is such an inconvenience?
I really want a fridge with easily replaceable condenser, washing machine with easily replaceable bearing, and a Subaru with great access to spark plugs... You still live in era of 2003 phones where battery was accessible via a flap, but at the same time you want a top tier computer in your pocket and waterproofing. You people are ridiculous sometimes.
I want the Mac Pro back. It was depreciated for no valid reason, and has plenty of technical opportunity to expand Apple's presence in the agent VM and inference hardware stack. If Apple is going to renege their stupid decisions, now is a great time to find a place for Apple Silicon in the trillion-dollar AI buildout.
The Mac itself still hasn't proven that it has a place in the future. It's not any more profitable than the iPad in revenue breakdowns, and doesn't come close to the install base of the iPhone. Compared to Windows PCs and Linux servers, Apple has entrenched the Mac as a second-class citizen for traditional computing. Instead of pushing to make macOS an unavoidable flagship operating system, Apple promotes insular API/SDK usage and seemingly leans towards a less-profitable B2C market segment. Tim Cook's obsession over service revenue caused Apple to forfeit the high performance ARM market, which is a shame, since Apple Silicon is quite competitive in ways that the Vision Pro and HomeView will never be.
That's never been Apple's market, B2B is not in their DNA, nor is winning absolute market share. You're asking them to go from being a company that is about something (great consumer experience) to a company that chases profit wherever it can find it.
Once they go down that path, they open themselves up to whatever technology changes and drifts happen in an entirely different market, which right now is going through a tectonic shift with AI. We don't even know what happens in that market in 1-2 years let alone 5 or 10 or more. The business cycles are different, the customers are different, the demands are different. How do you even begin to plan for that?
You're zeroing in on a technical advantage Apple currently has with silicon while ignoring the lack of advantage they have everywhere else in their operation. That'll never happen and it's the antithesis of a half century of company history.
As far as the Mac, it's the truck that does the heavy work so the other platforms like iOS are light [1]. That's been the guiding philosophy, the sandbox it plays within.
[1]: https://youtu.be/ZLEzEL35Iyc?t=2662
1 reply →
Exactly what i was thinking, with these decision they are making a quick bucks but in the long term apple will just be another washed and forgetful brand like most of the windows brand, and then what reason to get a macbook ?
They worked so hard to "think different", get a following with people that would willingly spend more for a product inferior technically because it was just bold.
i am the first one to appreciate the direction apple is taking, as a customer it will bring even more competition to the windows laptop market because everything will be similar, but when i put my self in steve jobs shoe, i want to puke.