Comment by themightyquinn
6 hours ago
My initial take to this news was “what about anti trust?!” But I was surprised to learn that DD is essentially non existent in grocery delivery and instacart’s non grocery deliveries are powered by Uber Eats. For two massive brands they really don’t offer the same product.(edit: not effectively, at least) If anything maybe this helps Instacart/DD compete in grocery with the real giants in Walmart and Amazon. I wouldn’t be mad to see DOJ block this but I was just surprised to learn about the landscape of grocery delivery.
For context Walmart, Amazon, and Instacart each have about a quarter of the online grocery delivery market with smaller outfits like Kroger and Albertsons eating up the remaining quarter. If you believe this data, that is. https://talkbusiness.net/2025/04/online-grocery-sales-rise-2...
I've had failed or missing deliveries from an Albertson's owned grocery chain and when speaking to the manager of the department, they just subcontract the delivery to DD and UberEats, much like McDonald's does. It's not their own employees doing deliveries.
A few Albertsons stores do their own deliveries, but it's increasingly rare. I used to love my Abertsons deliveries. Always had the same guy (who was super friendly), and it came in a refrigerated truc, so cold products stayed cold.
I stopped using them when they switched to instacart -- the instacart shoppers really don't care about service, they're just trying to deliver orders as fast as possible so they can more to the next one. They'll pack ice cream with a warm rotisserie chicken so you end up with molten ice cream as it sits in their trunk for 45 minutes while they make 2 deliveries before yours. And in the half dozen or so times I used them, not a single order was correct.
Now I use Amazon Whole Foods because even though they use gig drivers for the delivery, the food is well packed (and they use foil lined bags for cold products that do a decent job of keeping cold foods cold.
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When shopping from kroger you can pay extra to get 2-3hr delivery from insta cart. If not your order gets routed through a more efficient planned route that hits multiple houses
It's believable to me. I exclusively use Walmart and Amazon for groceries now. The nearest grocery store is 10+ minute drive away and with gas prices, my time, etc. I'd rather just buy online and wait for someone to deliver to my door. It's much quicker than going around the store looking for items too.
It used to be there was a significant premium for this service and that's why I wouldn't do it but not anymore. In places like NYC - it's actually much cheaper than local options.
You can be sure that delivery fees will more than cover whatever the cost of gas, the cost of the driver, and the time it takes employees to shop for you so you aren't likely saving money, but the extra you pay may still be worth the convenience.
Have you been careful about making sure that the prices you're charged when shopping online are the same as what's on the price tag on the shelves? Online shopping makes it extremely easy for companies to overcharge you based on what they think you're willing/able to pay and provides them with valuable data they can use to decide when/how much to raise their prices.
You can also run into problems where employees will select for lower quality produce, and about to expire foods that in-store shoppers will commonly pass over. It's nice that it means less food gets thrown away, but can also mean you can end up wasting your money buying food you can't or don't want to eat.
I've worked these 1099 grocery delivery gigs and you get paid around minimum wage to lug these very heavy orders of water and juice up stairs, all while adding miles to your own vehicle and bearing the full risk of injury because you're an independent contractor. I hope you tip them well at least.
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DoorDash, at least for a while for me, was significantly cheaper than Instacart for grocery delivery, probably because they were trying to fight their way into the grocery delivery market. Now that they're just going to buy Instacart, this can only mean higher prices to me since they need to pay for their acquisition and they no longer need to compete on price. Great!
And the folks currently in the FTC mysteriously will receive cushy board positions when the administration turns over. Literally everyone wins!
DoorDash has a ton of grocery delivery, it's the only one i use for that now because instacart has a payments bug. Very weird that the only two big competitors in this space in North America can just merge like this
What's the bug? It's gotta be a serious edge case
Interesting perspective.
They do serve the same market for gig workers that don’t want to be ride share drivers, though, right? I wonder what their market share is for that.
I'd be willing to bet that a lot of drivers are doing both deliveries and ride shares depending on what's available/most profitable at the time.
You're describing what economists call multihoming. The antitrust question gp asks - which I think is relevant - is whether the combined entity would have excessive market power in the relevant labor market.
> compete in grocery with the real giants in Walmart
In my area Walmart is on Instacart and I've often wondered how that squares with their own delivery service.
Might just speak to the competitive advantage of vertical integration. I.E “we make so much off the selling the product we don’t care if the sale originates on or off platform?” It is surprising though that they wouldn’t force users onto their service. They certainly have the power to
> They certainly have the power to
They tried that with WalmartPay. After about a decade, they gave up[1].
Consumers have a lot of agency. A lot of people get paid access to one of the other platforms by virtue of tie-ins with their mobile carrier, or bank, or whatever. There's low incentive to pay again to use Walmart's delivery service, which will not also bring delicious Thai food for lunch.
1 - https://techcrunch.com/2026/08/21/walmart-to-finally-start-a...
Walmart asks me to sign up for their Prime equivalent every time I go on their website. I'm never going to do that.
They're very multi-modal. Walmart will send deliveries out via Instacart, their own in-house drivers (1 year+ employees internally), Spark Delivery, and even Roadie ("a UPS Company"), though Roadie jobs are for oversize things that need a pickup truck or a van like TVs from what I've seen as a Roadie driver.
I think a lot of businesses have adopted this. I've seen Papa John's orders on Roadie, but I'm sure they also use Uber Eats or DoorDash and their own in-house drivers.