Comment by mrguyorama

A large part of increasing profit margins for the past 40 years is that companies have realized that https://xkcd.com/325/ is an insane underestimate of consumer stickiness.

You can ship people literal trash like ten percent of the time and they will keep coming back.

You can provide someone negative value for decades, and they keep paying you.

I just cannot understand how willing to burn time, effort, and money on stupid purchases the average person is. I know I have poverty brain and used to be really bad at just spending money, but the fact of the matter is that PepsiCo had to increase the price of Doritos to $7 a bag before they saw a decline in purchasing.

Like, there are entire industries devoted to helping people figure out they are subscribed to something they don't use anymore. I don't even look at my bank account anymore but how do you possibly let that happen?

I cannot understand just how consumer brained everyone is.