A million monthly active users, even free ones, would cost you ~$10K/month on LaunchDarkly. A million sounds like a lot, but "active" can mean one visit, even anonymous users. ~$120K/year for feature flags is a ridiculous line item.
These SaaS companies are only valued this much because they charge based on MAUs, not request-based. I prefer PostHog's model. 100M requests/month is ~$2K [*].
Launch Darkly charges on volume across multiple dimensions, including MAU and server-side connections, plus log, trace and error counts. It's bonkers and anyone who can actually predict what it will cost (good luck) will run away as fast as they can.
There is no way a Feature Flag system is a multi Billion dollar company based on the tech, and if there IS a Saas-pocalypse it's coming for players like LD first.
I don't know about first. Feature flags is somewhere down the list, behind email and comms and scheduling and todo's. AI can vibe code the shit out of a Todo app. Google Workspace wants $7/$14/or $22 per user per month. Times 50 or 100 people, that's not insignificant. Closely behind that there's the (financial) books. QuickBooks is the 800 lb gorilla of that industry and everyone just goes with them because book keepers know how to use them. There's no shortage of competition, especially AI competition to replace the human bookkeeper with an LLM. We'll just have to see where things go though.
A million monthly active users, even free ones, would cost you ~$10K/month on LaunchDarkly. A million sounds like a lot, but "active" can mean one visit, even anonymous users. ~$120K/year for feature flags is a ridiculous line item.
These SaaS companies are only valued this much because they charge based on MAUs, not request-based. I prefer PostHog's model. 100M requests/month is ~$2K [*].
[*] I'm not affiliated with PostHog.
On Unleash Cloud: 100M request per month on Unleash cloud would be $235 + 75$ per seat ($53 Million requests included).
Launch Darkly charges on volume across multiple dimensions, including MAU and server-side connections, plus log, trace and error counts. It's bonkers and anyone who can actually predict what it will cost (good luck) will run away as fast as they can.
There is no way a Feature Flag system is a multi Billion dollar company based on the tech, and if there IS a Saas-pocalypse it's coming for players like LD first.
This seems entirely too dismissive of what LaunchDarkly's service does.
What would you recommend as an alternative?
15 replies →
I don't know about first. Feature flags is somewhere down the list, behind email and comms and scheduling and todo's. AI can vibe code the shit out of a Todo app. Google Workspace wants $7/$14/or $22 per user per month. Times 50 or 100 people, that's not insignificant. Closely behind that there's the (financial) books. QuickBooks is the 800 lb gorilla of that industry and everyone just goes with them because book keepers know how to use them. There's no shortage of competition, especially AI competition to replace the human bookkeeper with an LLM. We'll just have to see where things go though.
Shoutout to ConfigCat, https://configcat.com/
Same features as all these big guys, EU hosted, and down-to-earth pricing. Even the free tier got me quite far.
I'm unaffiliated btw.
The ConfigCat team is great!
Unleash also originates from Europe.
A file syncing app "that could be an FTP server or USB stick" is over double that ;)