Comment by m4ck_
1 day ago
I think the cybertruck appeals to a very narrow market. It's too expensive for most people who just want a big vehicle to get groceries and run kids to around, and doesn't really have any qualities that make it useful for commercial use, outside of being a rolling billboard. Unless it just really appeals to you and you have cash to burn, I don't know why you'd buy a cybertruck over a Ram/Ford/GM. A RAM 1500 w/ etorque costs half a cyber truck and gets decent fuel mileage... If you need a work truck a RAM 3500 is cheaper and will reliably haul 30-40k loads 12 hours a day and the warranty isn't void the second your tires touch dirt.
It’s a status symbol masquerading as a utility vehicle.
And it failed at it too.
People who buy trucks as a status symbol want to be "tough". And Tesla clearly intended to appeal to "tough guys", it is big, powerful, and supposedly indestructible. Elon even twitted at some point that it would destroy the other car in a collision, a morally questionable comment, but the implications are clear, a though vehicle for people who don't give a fuck about others.
And then, they managed to break the unbreakable window during the presentation, followed by the rusty trucks, and most importantly, the whole fiasco with glued panels that came off. So, you market a tough vehicle, but it falls appart. Who is going to buy that?
also a status symbol inextricably linked to elon's "brand" which doesnt help
Aka 99% of trucks.
While we could quibble on the exact percentage, I think that's the point. Why spend $100K on an ugly status vehicle, when you could just get any half-ton pickup quad-cab short bed and prove to the world how big of a truck you have, but only spend $50-60K?!
The Cybertruck is weird and a "status" symbol, but most people want to fit in, but also have the "nicest" looking status symbol, so they convince themselves that "this particular truck" is really nice. (And also if I own it, it's clear I do lots of hard physical things.)