Comment by alt227
1 day ago
Thats not really fair, the $40k promised price is not that much higher than your average middle class car purchase. I think anyone willing to go to the site, sign up, and hand over $100 would be willing to to take on a payment plan for a $40k car.
The average buyer in the US can't afford a new car of any kind. The average car sale is a used car. Used cars outsell new cars 3 to 1. And the average used car sells for $27k.
Entertaining the idea of a new car purchase is an upper-middle class thing, and a fully-refundable $100 is impulse buy territory for most of them. Yes, many of them would have been capable of taking on a $40K purchase, but $100 is not a serious indicator that they were serious about doing it. People who have this money are doing relatively well and blow $100 on much more inane things that aren't refundable.
A traditional dealer would ask someone with much less money looking at a used Nissan Sentra to put down $500 to hold a car.
> $100 is not a serious indicator that they were serious about doing it
OK, but I think it is. So can we agree to disagree, is that ok with you that I have a differing opinion?
You are fully entitled to your opinion but the data shows very little overlap between the groups of people who buy new cars and the groups of people for which $100 is a significant amount of money.
If you want to hold reserve a damn Toyota the dealer is going to ask you to show up in person, put down $500-1000 and fill out a credit app.
Tesla knew the $100 reservation was too low to show serious commitment, and this was intentional for two reasons:
1. to float an interest free loan
2. to manipulate investors
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