Comment by layout

> expectations were tepid to begin with

Tesla projected selling 250k of these a year or $15-20b in revenue per year (20%+ of vehicle revenue for Tesla). This is a big number and would’ve added significant total vehicle sales. Instead, they’ve sold less than 70,000 total trucks over its production history. That’s why it’s a rounding error.

This is an absolute disaster and failure by any rational analysis. Its failure helped puncture “Tesla sales will continue to increase” and stock price justification storyline.