Comment by RobSpectre

I'm not sure the answers I have are always great, but really appreciate your praise of the devangel crew at Twilio. I'm very lucky to work with them.

Re: silos - You know, when it comes to all this cloud buzzword stuff, it definitely can feel like a shell game. Like you are moving a headache from one area to another for the sake of staying technologically trendy. But, I think a lot like you in the sense that the technical details matter.

In the case of an API play like Twilio, your logic stays in your app and that logic instructs how the call or SMS through a very simple interface. We don't host or hold anything for you - we just make the process of you telling us what to do as easy as we possibly can using the tools you already have.

APIs that are thoughtfully designed and carefully crafted are silobusters - they erase the painful demarcation lines of our software making the limits on what is possible less about how one piece of code talks to another, but why.