Comment by grandalf

I can't believe everyone is going negative about this. In my opinion, the skeuomorphic aspects of IOS (and OSX) are among the biggest technology related annoyances I experience in 2013.

Imagine if Google Voice appeared as an antique telephone in the lower corner of the gMail app, and if each message was displayed as an envelope addressed with comic sans.

Flat design is simply, objectively better. The version shown today will likely evolve subtlety as Apple puts its unique stamp on flat.