Comment by simmons

I don't think that really describes this situation (competitors in one product market are often supply chain partners in another). However, I can really relate to your comment. As someone who considers myself to be more on the producer side of the consumer electronics equation, I'm often perplexed at how many consumers make these brands part of their identity, the way people were really passionate about what kind of shoes to wear back in the 80's! This sort of consumer excitement probably does benefit the producers.