Comment by d3nj4l
3 years ago
The weird price fixation and doomerism here is weird. People said the AirPods were overpriced; half my uni has one. People said the AirPods Max were overpriced, and I see it all the time in co-work spaces and libraries. People said the M1 Pros were overpriced; they're literally everywhere, used by almost all of the professionals I know. People said the Pro Display XDR is excessively overpriced; more than a few consumers I know bought it. $3500 is high but considering it is a phone, laptop and massive display bundled into I'm pretty sure there's a more than sustainable market for it.
That aside, I'm curious whether it will be more like the mac or more like the iPhone. Will we be able to "sideload", i.e. install things without papa apple's approval? Can we use a web engine that's not WebKit? Things like that will make the difference for me, not the price.
I think this is more in the "Pro Display XDR" overpriced territory of "it costs more than many can afford to buy on a whim" instead of "it costs more than it should" of things like AirPods. Where the Pro Display XDR gets away with that is, at the end of the day, it's just a display for content the same as any other. Where the Vision Pro will need to do some fighting is traditional content is a much harder sell for a AR/VR device. I think Apple is trying their best to tackle that software problem head on trying to improve integrations and offer day 1 native options, which is what they always aim for, but it's still clearly going to have some penetration difficulty due to price and small target audience at first. Of course, Vision "Pro" suggests maybe they have a non-pro plan for that in the works already, in which case it would help the ecosystem sustain even more.
I agree that it isn't in the "everyone and their grandmother will have it" pricing territory. It will definitely sell well at least within a niche but won't have the deep penetration other products have.
If you recall, for many years, an iPhone was a luxury status symbol; the equivalent of a mid-range hand bag or a low-end luxury automobile. Expensive, but still within the reach of the an average person with at least some disposable income. It's why everyone seems to have an iPhone and EarPods.
The pro display, like many VR headsets before it, is really a niche product that will be limited to a standard deviation of what I would call "enthusiasts" or "power users".
(1). Even pre-iPhone, having an iPod, especially a premium one, was a status symbol. (2). Non-iPhone devices are generally scoffed at in many circles, green text message bubbles being associated with budget Android devices and not the expensive Android flagships.
My guess is that Apple will push A/VR into the mainstream and establish social norms with the category. Facebook and others will sell to the middle-to-bottom end of the market.
n.b. "Pro Display" is a monitor, "Vision Pro" is the VR/AR headset.
> I think this is more in the "Pro Display XDR" overpriced territory
It's the same price as Microsoft's Hololens 2, but the tech looks much more impressive, and Microsoft seems to have laid off most of the Hololens development team.
And how many people have Hololens? Vs How many people have a Meta Quest 2?
Again, the other things named above were just "Apple tax" expensive, i.e an extra 50% more. This is almost an order of magnitude more expensive. Doesn't Meta Quest go for around 400$, 350$ on sale? Literally a tenth of the price.
I'm not saying they're the same product, it's hard to convince something to pay 10x for a product.
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Someone in my coworking space bought a Pro Display XDR. He's a movie maker who is shopping around a documentary to some major OTT players in my country. He said his work pretty much demands a really good screen and Pro Display XDR is the best he can buy as an independent filmmaker - his previous employer, a large studio, had screens that were slightly better but cost $20k+
Apple also provides a credit card with no interest on Apple products. They could "hide" the price as cellphone providers hide the price, by rolling it into a monthly payment.
Wow thanks, wasn't gonna buy one of these but I forgot about my Apple Card and now I'm tempted...
Pro Display XDR is also in a market segment where it's the last step before getting a calibrated display that's 10x the price. When looking at the specs it's actually a great display at a good price point.
> Of course, Vision "Pro" suggests maybe they have a non-pro plan for that in the works already, in which case it would help the ecosystem sustain even more.
Like every other platform products, the V1's audience is... developers. Once there are a few killer apps, Apple will commoditize and unleash a much cheaper version.
There's a ton of hidden bias in this assessment. Have you considered that you either live in a wealthy area or are surrounded by people who are more prone to seeing having iDevices as a status symbol? Because
> People said the AirPods Max were overpriced, and I see it all the time in co-work spaces and libraries.
Is absolutely not true in my experience.
> People said the M1 Pros were overpriced; they're literally everywhere, used by almost all of the professionals I know.
And how many of those laptops are corporate assets that were provided by their employer? How many of those professionals actually use Macs anywhere outside of work?
What’s the hidden bias? It’s a premium/borderline luxury brand and GP is saying “yes people do pay for premium/luxury goods.”
Another great proof point is their annual revenue approaching $400B, selling devices that apparently no one can afford.
The measure "I see it all the time" depends on both where you're looking, and whether you're paying attention.
1% of people have a PhD - but if you work at a university, you'll see people with a PhD all the time.
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enough with this bias talk already
AirPods are not a status product for most, the quality and the way it works is why it’s selling like hot cakes. It does show people you know about quality stuff by wearing one. The AirPod Max I would agree it is in the show off territory
>There's a ton of hidden bias in this assessment. Have you considered that you either live in a wealthy area or are surrounded by people who are more prone to seeing having iDevices as a status symbol?
Obviously those people are going to be the ones buying this product, like all Apple products.
Apple makes money by not targeting products to people without money. I’d say it’s worked out pretty well for them.
Right, the few times I see some Airpods Max in the street I can safely assume it's a Chinese fake.
AirPods are popular, sure, but I have quite literally never seen AirPods Max in the wild. People in the market for premium noise cancelling headsets are all buying Sony or Bose.
And it isn't just about price. There are plenty of AR/VR headsets out there that have the same feature set and are far cheaper, and they still haven't found product market fit. The problem isn't that they need more polish.
With Meta winding down its reality investments Vision Pro is pretty much the last shot this entire sector has. If this device fails then we have no choice but to accept that VR/AR is at best a niche hobby, not the world-changing technology that we so desperately want it to be.
Definitely going to be anecdotal here – around my neighborhood (brooklyn NY) I'm floored by how many Airpod Max's I see. It's by far the most common over-head wireless earphones I see.
Yes, but based on anecdata from that same sampling, you can also conclude everyone’s profession is podcast host and primary mode of transportation is by fixie bike.
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> There are plenty of AR/VR headsets out there that have the same feature set and are far cheaper
Can you list some of these far cheaper products that have the same feature set?
Meta Quest Pro has much of what the Apple device offers while providing controllers for a significantly better gaming experience for $2500 cheaper. Considering the strongest consistent use case of VR thus far has been gaming, Apple has a huge miss IMO.
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Where did you get the idea that Meta is "winding down its reality investments"?
Lol what if they had to change their name again. Maybe something about having to come to terms with their revenue and expenses... face their books... Facebook?
Airpods Max are 100% everywhere. And not in affluent areas either.
I probably see people wear them on public transit most often—and when I visited NY the subway was by far the most common place to see them.
> Airpods Max are 100% everywhere.
Yea, no. I've never seen a pair. I have little doubt someone around here has a pair. They just are not as common as some seem to believe.
I think the AirPods Max are a lot more hit and miss than the others... for myself and people I know, they were just too heavy/uncomfortable compared to eg the Sony WH XM series.
I see Airpod Maxes in the wild every day in Vietnam. They don’t even have apple stores here!
Where do you live? I see them quite a bit in Berlin.
I'm wondering that too, but from the presentation it looked a lot more "iPhone" than "mac". The only thing they demo'd that looked like a real desktop was an actual mac being mirrored in the display. Everything else seemed like an app you had to install through a new app store.
in the "technology" section of the presentation where they talk about the operating system, the graphic explicitly shows ios not mac.
I think this is where the unification of Mac/iPhone/iPad has all been leading.
Most people didn't say the M1 was overpriced. Most people said it was a good value for once. That's partly why it got so much attention. In this case, most people are saying this device is overpriced.
Yeah, I read/watched many M1 reviews when it first launched and the general sentiment was that M1 devices were an amazing value proposition for its market segment. Even the most staunch Apple critics admitted it was not just competitive; it blew the competition out of the water.
The response to AirPods was more in line with OP's description, but I don't think the AVP is comparable. Everyone had a need for earbuds, there was relatively little competition in the wireless buds space at the time, $159 was within the realm of possibility for most consumers, and Apple's removal of the headphone jack forced many peoples' hands. The AVP doesn't have any of that going for it.
I mean Apple hardly ever makes any budget price-to-performance stuff, the high end luxury overpriced market is more their thing. I'm not sure why people are surprised?
Apple's largely been affordable luxury that 100's of millions buy. They're more akin to buying Starbucks over Dunk donuts. Their products usually would be in the price range of 1.3-1.5x more expensive than competitors but offering something which is uniquely good. This product is 3.5X more expensive than the next comparable device while missing key capabilities.
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> People said the M1 Pros were overpriced
Yeah but most people aren't paying for those: their employers are.
I don't think many employers are going to buy such an expensive tool.
What? Millions of people have personal laptops that are M1+ Macbooks. For people who can afford it and aren't Linux people, why would you buy anything else?
(well some people have issues with buying things from Apple and I don't blame them but Microsoft is busy making Windows as unappealing as possible so Apple wins for me)
Do you really need me to spell it out for you?
Etc, etc. Plenty of reasons.
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I can't get over how badly MacOS works with external monitors; I have a fiddly 5ish minute Mac boot cycle process somedays because there it just refuses to output anything.
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The pace of renewal / refurbishment for work related and personal may not have the same frequency for most folks. Work laptops updated every 3 years approximately (at least in tech). Personal use may be 5-12 years. I bought a Macbook Pro in 2012 for myself. The next personal purchase I made was 2022 when I bought the mac mini. For everything else I used the computer which was given to me at work.
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> Millions of people have personal laptops that are M1+ Macbooks
Yeah, but we are talking about Pros, not Airs.
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The weird thing to me is that people forget every failed Apple product and live in a bubble in which every new Apple toy is a hit.
They had as many fails as success, we just forgot about them entierly
I realize that they have had many failures in their long history but it seems like they have been on a roll since the iPod release 22 years ago. Do you know of any product flop from Apple in the last two decades? I'm genuinely curious.
- AirPower. That was straight-up cancelled. - The larger HomePod was pretty crap. - Butterfly switch failures - Apple Maps was garbage upon first release - Ping was 13 years ago, but it was one of those things that everyone knew was doomed to fail - The trashcan Mac Pro was not really made for professionals. I don't remember many selling.
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Sales flops:
iPod HiFi iPhone 5C HomePod
And engineering failures:
Trashcan Mac Pro Airpower
There's not many but there are a few.
I don't see this as one of them. The only thing thats an issue is the price. The tech looks streets ahead of everyone else. With time the price will come down and the features will grow like all Apple products.
Have there really been many failed Apple products since Steve’s return? As many failures as wins?
There were failures during Apple’s 80s/90s struggles but not many come to mind in recent decades.
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There's overpriced and then there's the next level above that of simply being unimaginably unaffordable.
With the former well, its something for enthusiasts and something for regular people to save up for.
With the latter it's dismissed as something for another class of people and out of sight and mind.
Apple may have ventured into the latter category here.
Not a great space to be if you want to build a platform and lure developers to build on it. Developers want to have a big market.
For comparison the original Macintosh was $2500 in 1984, equivalent to $7000 today.
If this is as good as the demo was showing for pro applications it's revolutionary as a computing interface.
Since you can use it to view your mac's screen it seems there are no app restriction per say, but the built in app I imagine will be like all other Apple walled garden apps only loaded via the app store.
Did people really say that the original Airpods were overpriced?[1] IIRC back in 2016 BT earbuds (that weren't connected by a band) were mostly pretty shitty, which I think was the root of most people's skepticism, not the price?
[1] https://news.ycombinator.com/item?id=12446094
> People said the AirPods were overpriced; half my uni has one. People said the AirPods Max were overpriced, and I see it all the time in co-work spaces and libraries. People said the M1 Pros were overpriced; they're literally everywhere, used by almost all of the professionals I know. People said the Pro Display XDR is excessively overpriced; more than a few consumers I know bought it.
The salient difference between those devices and this one is: none of those require software developers to do anything special to support them.
Granted, Apple had some success in the past telling developers considering a Mac port of their software "these are not the droids you are looking for."
In theory this does not require software developers (other than Apple's) to do anything special to support it either. visionOS has windows and kb/mouse support which means there is potentially no barrier to entry.
I'm guessing "full-screen" or similar deep integrations with visionOS will require some custom code. But it seems like most sites + apps could potentially "just work".
I don't know what, if anything, will be the killer app that makes this thing take off. I know that it needs a killer app, and I highly doubt it will be a two-day port of a regular mac app.
There's a huge difference between the lifetime of a pair of headphones and a VR/AR headset (or at least there should be). Bluetooth will be around for a while. This the second generation Vision Pro is going to absolutely kill the first generation... so why even bother getting the first if it's at such a high price?
> Will we be able to "sideload", i.e. install things without papa apple's approval?
I’m sure we all know the answer to this.
> web engine that's not WebKit?
rofl
The AirPods, Pro Display XDR, even the iPhone were just improved and streamlined improvements of a established products with clear use cases. This is something completely different.. At this point this is just an expensive gimmick. That might change when people figure what they can do with it or it might not.
> it is a phone, laptop and massive display bundled
And the iPad is a general purpose computer..
But there were already tons of people using earbuds, headphones, laptops, and monitors. They brought a high-end product to an already mature market. Whereas here, they are introducing a very expensive device into a segment, VR goggles, that has flopped over and over again with consumers everywhere. Apple might be able to pull off their magic, who knows, but it's way more dubious than with the other things you mentioned.
> That aside, I'm curious whether it will be more like the mac or more like the iPhone. Will we be able to "sideload", i.e. install things without papa apple's approval? Can we use a web engine that's not WebKit? Things like that will make the difference for me, not the price.
This is where the product gives me pause. I am very happy to early-adopt this thing but if I cannot "do what I want" then I will pretty disappointed as I would not expect a comparable product to enter the market for another 5+ years as all this specialized hardware experiences commoditization.
I am very happy using my Linux desktop, slightly less happy with my Linux laptop (fingers crossed the 15" Framework changes that" and am not kidding myself by holding any expectations for what the F/OSS A/VR future will look like in the near-to-mid-term.
You live in a wealthy area, I rarely see Airpods Max in San Francisco.
I think you probably see more than the national average. It's a fantastic pair of headphones if you're using them a lot. It's the only pair I've seen that had consumer grade features "normal users" care about while having pretty close to audiophile audio quality.
i'm leaning more to the iphone side, theres not a chance apple is gonna allow webxr and have developers distribute products without apples cut.
Do you honestly think the price fixation is “weird”? $3500 is insanely expensive for a consumer product - so expensive that it is flat out unobtainable for many Americans, and an extremely hard sell for many more.
Adjusted for inflation, the PC revolution happened on the back of $5,000+ devices.
PC's were a revolutionary device! There was absolutely no other way to do the things a PC allowed you to do at that time.
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Emphasis on progressive web apps in macOS is a good hint with the first wave of apps this will have. Similar to how iPhone first didn't allow for third party apps, this will take the first year to sort out all the HCI before allowing for app store uploads.
This is very much nReal but polished, and those goggles are dim and not as immersive as this. Magic Leap went with the wrong direction it turned out.
I think what you're describing speaks more to Apple's marketing prowess than whether AirPods are overpriced or not.
this opinion seems more influenced by the writer's environment than not.
i will be cautious to oversell its current use case. like it has been speculated by some youtubers, this might be more of a mvp like scenario like with apple watch in the best case scenario.
although i am glad this is making quest 3 look more acceptable.
> phone, laptop and massive display
Including 3d video recording, which is under-appreciated in many of the threads. Two GoPro Hero cameras + rig would cost minimum $500, and you might have to edit photos and videos in post. And Apple does this automagically for you.
I'm not taking my $3500 headset with a massive screen on the exterior anywhere near where I'd be taking a GoPro.
Probably be a little wary on just doing a casual visual inspection. There's a wide range of airpod knockoffs at this point which are much cheaper but look almost identical at least at first glance.
there's no doubt that with is onw appstore and os is more like the iphone and you will not be able to install anything that Apple has not approved, neither buy anything without Apple taking its cut
Yes, and that's really obnoxious. But the ability to use it as a display for your Mac (and presumably PC via VNC or similar) should mitigate that to some extent.
It's neither a phone nor a laptop. It can provide some of their functionality in limited situations, but it's considerably less flexible or portable than either.
It also captures a new kind of content: spatial video. Upper middle class families with toddlers are going to want this. To relive the children's childhood forever.
The Vision Pro is a standalone device.
A laptop + high-end headset would be in the same ballpark, at least maybe after deducting $500 or so for the Apple Tax.
Since the space/weight for batteries is limited, I bet it will be more like iphone, so only WebKit and tight control to optimize battery usage.
> Will we be able to "sideload", i.e. install things without papa apple's approval?
Snowball's chance in hell
Given you can use your mac’s screen on it, it’s almost moot depending on the app or latency involved. But knowing Apple it’ll probably be more iPhone since they’ve even been pushing App Store on Macs more too
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The AirPods you see all the time is because wearing them is a fashion statement. You're "hip" or "rich" or whatever you want it to signal. Airpods are advertising themselves by people wearing them and influencing others to buy them. That's what driving the sales.
No one will be wearing this in public. And if anything, the person in the office using this first will look dorky. So I can't see it having the same appeal/free advertising.
> The AirPods you see all the time is because wearing them is a fashion statement. You're "hip" or "rich" or whatever you want it to signal. That's what driving the sales.
Exactly the opposite is true among the people I know. People feel like dorks wearing AirPods in public, but often find themselves doing it anyway because they're convenient. (I know this, because it still comes up in conversation all the time.)
Not sure this tells us anything much about the Vision Pro, though--except, perhaps, that some people will happily use the product even if it looks dorky, if the user experience is on point.
Precisely. I prefer the AirPods Pro because they’re even smaller and are less visible. I use them because they’re mine blowingly convenient and nice. They’re one of those few products that really brings joy. I wear them constantly both on the go, and at home.
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Do you own a pair of AirPods? My Gen2 AirPod Pros are what I consider to be the best purchase I have made in the last 10 years. The small package and ANC is fantastic. Before purchasing AirPods I would walk around with ATH M50X (Great headphones; not fashionable) and these have replaced that.
> The AirPods you see all the time is because wearing them is a fashion statement. You're "hip" or "rich" or whatever you want it to signal. That's what driving the sales.
Exactly the opposite is true among the people I know, FWIW. People feel like dorks wearing AirPods in public, but often find themselves doing it anyway because they're convenient. (I know this, because it still comes up in conversation all the time.)
I don't know about that. My AirPods just work in a way that no other wireless headphones do with my iPhone. Using them is delightful. I still rock a Gen 1 pair which would no longer be "cool"
Ok.. please you probably can "build such a system yourself quite trivially by getting an FTP account, mounting it locally with curlftpfs, and then using SVN or CVS on the mounted filesystem. From Windows or Mac, this FTP account could be accessed through built-in software."
How is the old dropbox dismissal relevant for my comment..?
What I'm saying is that airpods are advertising themselves by people wearing them and influencing others to buy them. This headset will not have that effect.
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