Comment by masom

2 days ago

Nokia also had a ex-Microsoft exec (https://en.wikipedia.org/wiki/Stephen_Elop) that had the goal of ensuring Windows Phone would succeed, and tanked Nokia with it.

I was on the DVLUP project where Nokia and Microsoft attempted to inject energy into windows phone app development. We could see the tension between the two companies as we were a 3rd party contracted by Nokia to build the platform. The Nokia exec we were in contact with was fantastic, and really tried to make Windows Phone a success. Unfortunately the Nokia IT teams we worked with were not happy and essentially tried to sabotage through inactions (we just needed OAuth / SSO to link accounts and track app installs, it took over 3 months of email chains within Nokia).

People blame Stephen Elop. But the person in control of the Nokia board was former CEO Jorma Ollila who headed Nokia through its glory days and had a lot of power. Nothing happened in Nokia without his approval during that period.

The board recruited and invited Stephen Elop. Part of his appointment was the board handing over the company on a silver platter to the new CEO. Negotiations for the acquisition started almost right away in secret. And most likely there were high level discussions ongoing with Microsoft and Steve Ballmer before Elop's appointment.

Jorma Ollila retired as a CEO around 2006; he wasn't really pushed out and Nokia was still performing well. He handed the keys to the company to a non technical CEO with a financial background (Olli-Pekka Kallasvuo, aka, OPK internally). That was the first mistake. OPK was a bit hands off throughout the Iphone and Android rollout. There was no vision, no leadership, just a lot of infighting between heads of various units.

The second mistake was selling out to Microsoft and all the share value implosion that came with that. Microsoft bought several companies over the years. Nokia was one of the smaller ones. That's how bad it had gotten. At the peak Nokia was worth 150 billion or so. MS bought the phone unit for 5 billion. The later Linkedin and Github acquisitions were worth more.

By the time Stephen Elop was brought in (by the board, headed by Ollila) to fix things, it was too late. There were a lot of internal battles as well between the big business units. A whole string of CTOs with no power whatsoever that were appointed and let go. Including Scott McNealy who never really made any impact and was there only briefly.

  • > Jorma Ollila retired as a CEO around 2006; he wasn't really pushed out and Nokia was still performing well. He handed the keys to the company to a non technical CEO with a financial background

    I wouldn't say that Ollila had a technical background either. Ollila has 3 MSc degrees, 2 in economics and 1 in engineering. But after graduating for the 2nd time, he worked first in an investment bank (Citibank), then in the finance department in Nokia before rising to the executive level. I would say he has a financial background.

Was this around the time Microsoft kept switching what "windows phone" was? I remember that the one friend who got into it loved it, and then they released something completely incompatible and he abandoned the platform.

  • 2009 and earlier: Windows Mobile was based on WinCE. The UI was garbage but the innards were pretty functional, and there was desktop-like multitasking. Unpopular opinion: they should have just done a UI refresh of that thing and moved it to an NT kernel. There were a lot of cool third party hacks on this platform.

    2010: Windows Phone 7 was still WinCE, but they removed full access to WinCE APIs, and got rid of PC style multitasking. They had a new UI framework for first party apps. Then for third party apps they had a port of Silverlight that imitated the new UI style. The latter had really terrible performance.

    They had to base this release on WinCE because the NT kernel port to ARM wasn't ready yet. Blocking access to "good" APIs could be seen as a way to ensure app compatibility for the next release.

    2012: Windows Phone 8 had the NT kernel. Also, windows 8 and windows RT shipped. But the silverlight-inspired UI framework of Windows 8 was different from the Silverlight fork from Phone 7. So you had yet another UI framework rewrite to cope with.

    • At the time Steve Jobs was putting his foot down against allowing Flash on the iPhone because the performance was so pants, Microsoft was going all in on Silverlight which had exactly the same problem.

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  • I had the original iPhone, then swapped it for a flagship android and hated it. I tried Windows Phone out a few years later and loved it and had two of them over the years. Some apps didn't exist for it and that sucked, but the OS was snappy and something different that I really liked. The Nokia windows phones were great. I knew it was doomed though as when I got them from the carrier, I was apparently like the only person despite it having its own wall at the brick and mortar store lol. I still miss it.

    • A relative of mine had a Windows Phone and kept it running at least until the mid 10s. It was fast but he could basically only do calls and SMSes with it because nobody wrote apps for that OS. Everybody in app development (devs and their customers) was keen to see Windows Phone die quickly so they could spare time and money and develop only for two OSes.

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    • Yes, the Windows Nokia Phone was quite an interesting alternative. Though I never owned one I played with one and was pleasantly surprised, the 'workflow' was very good, the UI as was nice, it was snappy. If they were around today I'd probably think about owning one.

    • >I still miss it.

      There are dozens of us !

      I miss so many things besides the UI. seamless integration of Cortana with in-car bluetooth to read incoming SMS, live tiles, fantastic cameras in Nokia devices.

    • My cousin says the same thing... 25 year IT veteran. Early adopter for almost all new tech. He says his 1000-whatever Lumia phone was one of the best phones he ever owned. I know it ran Windows Phone OS, and I remember playing with it a bit.

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  • Yes... If I remember we were aiming for the newly released "Windows 8"-based Phone OS, and the previous version was fully incompatible with it so all apps had to be redone. Tiles were the new thing to build for.

    • Microsoft tried to do the same thing on the Desktop side too, but on the desktop they were forced to keep the backwards compatibility in place so it didn't finish off the platform the way it did on the Phone side.

      Amusingly Microsoft is still trying to make the walled garden happen. Lots of cheap Windows laptops and Desktops ship in what is called "Windows S" mode where only Microsoft Store apps are allowed to run. But again because PC owners don't abide that kind of bullcrap they also have to supply a way to tear down the walls (it's surprisingly easy, albeit permanent: just download and run a free app from the Windows store) if you want to use the machine in a normal way.

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  • If memory serves, it was a custom kernel and OS, then a semi-custom kernel with a few OS components shared with Windows 8, and then the Windows 10 'core' kernel (same as on the Xbox One?) with many shared OS components.

    At each step they left the majority of devices behind.

    What was equally worse was the triple (quadruple?) switch of app frameworks. If I remember correctly it was a dotnet abomination, then ?? then WPF and finally Xamarin.

    Good luck convincing your platform 3rd party developers to entirely relearn and rebuild their app four times over in the span of a few years.

    Interestingly enough, Windows Phone itself was far ahead of it's time. Buttersmooth UI, flat UI, built-in global and app dark modes, all in the early 2010s.

    • WinCE (which was rebranded as Windows Mobile at one point) basically had a cut-down version of Win32 as its app framework. There was also .NET complete with a WinForms port.

      Windows Phone 7 had Silverlight as the app framework, which, to remind, was itself basically a rewrite of a subset of WPF in native code for perf (although the public API remained .NET).

      And then after that it was WinRT / UWP, which was effectively further evolution of Silverlight in terms of how it looked to app devs.

      WP7 was a really low point for the series because not only the new app dev story was completely and utterly incompatible with anything done before, it also had a very limited feature set in terms of what you could actually do inside the app - much worse than the iOS sandbox.

      WP7 -> WinRT transition was easier because WinRT was so similar to Silverlight in terms of APIs (in some simple cases you literally just had to change the using-namespace declaration to compile). It also added enough functionality for more interesting apps to be viable. But by then, the reputation hit from both devs (who were being told to again rewrite everything they already rewrote for WP7) and users (who were being told again that their devices won't get the new OS, and the new apps are incompatible with the old OS) was too much for the platform, IMO.

      And then on top of all that Google actively sabotaged it by refusing to make apps for its popular services - such as YouTube - and actively pursuing third-party apps that tried to fill that gap.

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    • I wouldn't exactly call flat UI a good thing. They are one of the horrible flaws of our current UI design trends.

    • Didn't it end up as UWP? At one point they were trying to pitch running the same app on mobile and on desktop, and it .. kind of worked, although obviously very sandboxed and restricted in APIs.

I couldn't believe my eyes when I read that they had hired Elop and was concentrating on Windows phones. I immediately knew that was the end. Unbelievably incompetent by the board.

  • I think it was actually a good idea. I think they correctly predicted the Android market and saw Windows Phone was a good way to differentiate their phones from everybody else. If you look at the history of Android manufacturers, it was a long slog of brands trading off popularity and hardly making any profit until Samsung eventually became the only mainstream player.

Nokia was dead company walking before Stephen Elop. Elop saw the writing on the wall and made one of the choices available. A different CEO would have made a different choice but ultimately at that point it would still have been too late to save Nokia.

Nokia was a great hardware company that missed the boat when the market changed to be based around software. When the market changed again to be based around ecosystems, Nokia was beyond saving.

  • Was there with the company as intern and junior during Nokia and Microsoft days for Nokia Maps.

    In my opinion Microsoft fumbled the app store by bloating it with questionable KPIs on number of added apps by anyone able to submit templates apps, while not getting key apps like WhatsApp on board. S\so it was a hard sell to have people's ecosystems. Same syndrome as with Zune, Tablet PC, and Microsoft Store on Windows.

    Build quality and hardware of the Lumias was second only to iPhones and definitly better experience than Android.

    The old Nokias had no chance compared to those, and I agree with the assessment that Nokia as Android-Vendor would have made little sense either.

    • > In my opinion Microsoft fumbled the app store by bloating it with questionable KPIs on number of added apps by anyone able to submit templates apps

      Worse than that. IIRC, Microsoft ran contests which specifically incentivized developers to create as many apps as possible, and most of the apps they got as a result were garbage (like copies of developer examples with some of the text changed).

    • Nokia with android vendor would mean Nokia would survive until today - just due to the brand (it was big) and build quality.

      They released an android phone that sold... many years too late.

      If they released it much earlier (no microsoft) probablh Nokia would still be here - competing with Samsung, or in worst case the tier3 brand cheaper smartphones.

  • Nokia is still around, because NSN survived this mess.

    As someone on the Networks side, with occasional visits to Finland headquarters, Nokia Mobiles would have done alright, if they kept down the Symbian/Linux path.

    The Burning Memo killed the remaining trusth from app developers, in a company and ecosystem that was pretty much anti-Microsoft, just made the transition to have Qt properly integrated in Symbian, with PIPS and nicer Eclipse based IDE than the previous experience.

    Only to be told to throw away all that developer experience, adopt Windows and .NET.

  • > made a different choice but ultimately at that point it would still have been too late to save Nokia.

    You think if they made just a single decision different and bet on Android instead of Windows, they would be in the same spot today? I wouldn't be so sure. Samsung hedged their bets across both and succeeded. Both weren't great at in-house software and Nokia made better hardware.

    • I don't think Nokia at that point would have gone with Android with Google services which what the market wanted. They would have gone with Android with their own services (Maps etc) and app store.

      I don't think that would have succeeded against Samsung and the Nexus phones.

      But TBH I think going with Android would have a better move than what Elop did.