Comment by ks2048
1 day ago
> it doesn't help a bit.
I would replace "it doesn't help a bit" with "it doesn't solve the problem". My casual browsing experience is that X is much more intense / extreme than Facebook.
Of course, the bigger problem is the algorithm - if the extreme is always pushed to the top, then it doesn't matter if it's 1% or 0.001% - the a big enough pool, you only see extremes.
I bet if we didn't tolerate advertising and were instead optimising for what the user wanted we'd come up with something much more palatable.
A lot of this is driven by the user's behavior, not just advertising, though.
"The algorithm" is going to give you more of what you engage with, and when it comes to sponsored content, it's going to give you the sponsored content you're most likely to engage with too.
I'd argue that, while advertising has probably increased the number of people posting stuff online explicitly designed to try and generate revenue for themselves, that type of content's been around since much earlier.
Heck, look at Reddit or 4chan: they're not sharing revenue with users and I'd say they're at least not without their own content problems.
I'm not sure there's a convincing gap between what users "want" and what they actually engage with organically.
Reddit and 4chan both get their money from advertisers though, so they have an incentive to try to boost engagement above whatever level might be natural for their userbase.
Social interaction is integrated with our brain chemistry at a very fundamental level. It's a situation we've been adapting to for a million years. We have evolved systems for telling us when its time to disengage, and anybody who gets their revenue from advertising has an incentive to interfere with those systems.
The downsides of social media: the radicalization, the disinformation, the echo chambers... These problems are ancient and humans are equipped to deal with them to a certain degree. What's insidious about ad-based social media is that the profit motive has driven the platforms to find ways to anesthetize the parts of us that would interfere with their business model, and it just so happens that those are the same parts that we've been relying on to address these evils back when "social media" was shouting into an intersection from a soap box.
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