Comment by monokai_nl
12 hours ago
My website is absolutely for me. Anyone who wants to visit is welcome though, I put it online for a reason. (You're also free to move along for that matter, that's up to you.)
The article states "A website isn't art". This product mindset fundamentally makes the web a boring place. I would personally welcome all websites that are art.
One distinction the author didn't make was personal sites vs product / services sites. My personal site is for me, but the site for my SaaS app? That's for my customers.
_should be_ for your customers.
Business minded folk can convince themselves that "ads are for the consumer because they benefit from knowing about our great deals!" but everyone else knows that ads are for the business to increase revenue. If they didn't increase revenue, the business wouldn't do it.
If your website provides an actual utility, then that utility is for the customers. Everything else on the site (upsells, cross sells, branding), is for the business.
They increase revenue by...getting customers. Therefore everything on the site is for the customer, in terms of acquiring them.
They're not talking about personal websites, they're talking about business ones.
Wouldn't it be nice if there were less of a distinction? Think of old school mom-and-pop shops, which were actually a reflection of who they were, personally, vs. Wal-Mart or Target. Which main street do you prefer?
Depends on what I'm trying to do. I don't need your whole life story, Sarah, about how this recipe reminds you of your great aunt's second cousin's half sister's second home balcony plants. I'm just trying to figure out what seasoning blend makes up blackening spice. I'm not even here for the meatloaf recipe, just the spice blend.
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Whichever converts better is good for their business and actually supports the mom and pop business materially over merely aesthetic views on their website design.
In a mom-and-pop shop you still want good electrical wiring.
The article makes no mention of "personal" nor "business". Why not mention that it's talking about business websites? The original author made a (wrong) blanket statement, and monokai called them out on it.
The article doesn't need to make explicit mention of it because it's implied in the article's content:
> The website isn't for the founder, the marketing manager, or the board. It's for the person you've never met - the customer weighing up a purchase, the lead chasing a phone number, the visitor sizing up your credibility or the member signing up to access gated content.
Which personal website has a "founder, the marketing manager, or the board" much less a "customer weighing up a purchase?"
Not everything is always spelled out.