Comment by JuniperMesos
3 months ago
I'm a long-time Mullvad customer, and I respect what the company has been doing and the pro-privacy political stance it openly and publicly stands for.
I agree that Daniel's private donation to a political party is not part of Mullvad's values or mission, and shouldn't be.
But what I do care about, strongly, is that Mullvad as a company doesn't bow to pressure from pro-immigration activists who are attempting to impose social and financial consequences on people and institutions like Mullvad that tolerate anti-immigration political speech. Which is of course why people are publicizing this donation and publicly stating that they will no longer do business with Mullvad because of it.
I want to state publicly that what would make me no longer do business with Mullvad is if Mullvad, organizationally, attempted to pressure Daniel Berntsson into not donating to anti-immigration political parties because it induces pro-immigration activists to attempt to boycott the company. I don't want to live in a world where people trying to run a pro-privacy VPN feel pressure to police anti-immigration speech unrelated to the core mission among people in their organization, and that's the principle that my customer dollars are riding on.
> Which is of course why people are publicizing this donation and publicly stating that they will no longer do business with Mullvad because of it.
But you're doing the same thing, making the same threat. You've only escalated it from a conscientious protest to a Mexican stand off.
I'm not icked-out by immigration discussion, but I am concerned by business owners starting down a political path. VPNs are not a very glamorous segment of the industry, and Mullvad had carved out a niche in taking a neutral side and fostering trust through a transparent product. My former boss spoke well of them and visited their sites in-person after hearing the marketing line about their RAM-only VPNs. Their appeal was not in protecting politicized speech, but protecting all speech and defending it as an apolitical technological imperative.
Now more than ever, it's hard for me to believe their brand identity. You're allowed to have political opinions, voice them and vote for them when you're a CEO. But spending your paycheck on inordinate political investments is how you ask for a boycott. It's how I would feel about any political investment that their CEOs make, and its already tarnished the Mullvad brand for me.
> But you're doing the same thing, making the same threat. You've only escalated it from a conscientious protest to a Texas stand off.
Yup, because I want the people attempting the conscientious protest to have less power to influence businesses and the people businesses employ. An apolitical firm is less likely to bow to pressure from one group of activists if they know that another, opposing group of activists is paying attention to how they respond to pressure from the first group of activists. Really, this has nothing at all to do with Mullvad specifically, except it does happen that I am a long-time customer of theirs.
> Now more than ever, it's hard for me to believe their brand identity. You're allowed to have political opinions, voice them and vote for them when you're a CEO. But spending customer money on political campaigns is how you ask for a boycott. It's how I would feel about any political investment that their CEOs make, and its already tarnished the Mullvad brand for me.
I don't see a meaningful difference between voicing political opinions and voting based on them, and making private donations to a political cause. Any money at all that an owner of a company spends on anything, down to their groceries, comes from their ownership of the company; just as any money at all that an employee of a company spends on anything comes from their salary.
But also lots of CEOs of companies make all kinds of political donations, many of which I think are bad. The reason this particular donation is making the news is because it's to an anti-immigration party rather than a pro-immigration party or NGO or some other cause; and a lot of people want to exert social pressure to make that specific political stance dangerous. Those are exactly the people I want to lose.
> I don't see a meaningful difference between voicing political opinions and voting based on them, and making private donations to a political cause.
One of them is enabled by customer trust and investment, the other isn't? People wouldn't want to cut off their money if it wasn't going towards political parties. It's the connection between the business and the private donations that is causing the outrage, Mullvad's brand can't really escape that sort of conflation once their CEOs spend their paycheck on those donations. Same goes for the rest of Big Tech, look at Oracle or Meta for example.
> The reason this particular donation is making the news is because it's to an anti-immigration party
It's because Mullvad had an apolitical reputation. Maybe it was a lie, maybe it wasn't, but by either CEO investing in a non-privacy stance they're risking the brand appeal they once had. It's unfortunate, and I don't think it has to be a winners/loser mentality like you're pushing forward. These sorts of investments are the ones that erode principled businesses and divide their customerbase. Whether or not you agree with it is inconsequential, it's the political vacillation that is concerning beyond the outrage/fringe politics angle.
Today you might support them, next year you might be wishing you never gave them the confidence. I understand why many customers, even apolitically, see this as their breaking point.
> But you're doing the same thing, making the same threat.
"I'll boycott you if you keep supporting free speech" and "I'll boycott you if you stop supporting free speech" are hardly the same thing, especially when aimed at a company whose business is all about free speech, which at the dismay of some people also includes speech you don't like.
> I'm a long-time Mullvad customer, and I respect what the company has been doing and the pro-privacy political stance it openly and publicly stands for.
Thank you.
The speech people are objecting to isn't anti-immgiration. It is pro crimes against humanity against people who previously immigrated, and their descendants.
A stance that Sweden should reduce the amount of immigration they accept would be utterly unremarkable and never result in outrage like this.
> A stance that Sweden should reduce the amount of immigration they accept would be utterly unremarkable and never result in outrage like this.
I don't believe this claim, because immigration is a live political issue in my country (the United States) just as it is in Sweden; and people absolutely claim that reducing the amount of immigration the US accepts is immoral and genocidal. Seriously, claims of this nature are a huge amount of contemporary American politics and this is obvious to anyone who has seen the name "Donald Trump" in a news publication talking about the US in the past decade. Also I've read Bryan Caplan's argument that not having open borders is morally equivalent to Jim Crow, and read plenty of other people who think similarly to him.
No, plenty of people in the US want to limit illegal immigration and expand legal avenues.
It’s the Democrats and Republican politicians and party activists who can’t compromise. The Democrats don’t address illegal immigration, even the easy wins like when immigrants were placed in hotels while homeless Americans were in the street and crummy shelters (Maine). Then Trump finally deports criminals, but also technically-illegal people who’ve lived decades and started families here (and haven’t commit any crimes beyond speeding tickets), and restricts and harasses legal immigrants.
There’s something wrong with politics where parties can’t even accept the most obvious exceptions to their “controversial” issues, maybe because of the stupid “slippery slope”. I expect people to fight over 1 million refugees who aren’t misbehaving but overloading systems. I don’t expect people to fight over an immigrant who assaulted someone, or a legal immigrant who is giving more than they take.
Immigration in the US is a completely different problem with its own crazy complex history of cause and effect. Using one as a lens to study the other seems foolish at best.
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> people absolutely claim that reducing the amount of immigration the US accepts is immoral and genocidal
I'm in the US too. Can you provide some sources?
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> pro-immigration activists
literally translated, “humans with empathy”
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What do you mean by 'no'?
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Mullvad isn't doing anything here. A person within Mullvad is.
If I work for Google and buy a BMW, that doesn't mean Google endorses BMW.
> while cozying up to the government
Uh, the Örebro Party isn't even elected. In fact, they have 0 seats at the Swedish parliament.
A political entity =/= The Government.
This isn't 'a person', this is one of 'THE' people. Elon Musk is technically just 'a person' at Tesla, but their actions have clear and profound effects. The same is true here.
When you're a founder or one of the c-suite your actions represent the full company. That's part of your job.
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