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Comment by afavour

16 hours ago

The operating profit chart too, oof:

https://about.iceland.co.uk/our-performance/

Yeah, except profits are down from the peak. I do not know enough about the market, but my suspicion is that they basically benefited by focusing on a specific market, "Focus," and will basically see this erode over time as more companies in the high end move into their market.

  • It’s been twenty years. What’s the timescale that makes it worth wrecking your company in anticipation of a competitor moving in… some day?