Yes, a hdr photo in heif or jxl is a night and day difference. And if you apply any kind of color edits to the photo it stretches the colors to the point visible banding occurs on jpeg.
Bottom line it can deliver greater quality at much smaller filesizes. Considering RAM and storage are more expensive per byte now than they have been in years, I think it's incumbent on everyone in a position to do so, to use those resources wisely.
WebP and AVIF and HEIC had similar advantages but also some disadvantages (honestly chief disadvantage to WebP in my humble opinion was that nothing except web browsers -- to this day -- seem to support it!).
Another important point in its favor is that JPEG XL is designed as a royalty‑free, open standard, and Google provides a perpetual, worldwide, royalty‑free patent license for its reference implementation.
Avoiding JXL (once the rollout is sufficiently complete) seems, to me, like still shipping (non-animated) .GIF files where .PNG is better and smaller.
I imagine the result of this will be social media platforms and such will deliver higher quality images at the same filesize. Currently for local storage any image format is mostly fine, but for web services the image size becomes a massive cost which is why they compress your 8MB JPEG down to a 2 megapixel crunchy mess.
Yes, and image editors absolutely can. If JXL lets me correct over/underexposed images by default everywhere I find them then it's worth it even just for that reason alone
E-commerce is the important use case, particularly in goods where people care about appearance: clothing, cosmetics, food.
Things in these categories have colorful packaging with spot colors, metallic inks, coatings, as well as store displays with carefully designed lighting. The added cost is justified because it increases sales. It makes sense to carry that over online.
Yes, a hdr photo in heif or jxl is a night and day difference. And if you apply any kind of color edits to the photo it stretches the colors to the point visible banding occurs on jpeg.
Bottom line it can deliver greater quality at much smaller filesizes. Considering RAM and storage are more expensive per byte now than they have been in years, I think it's incumbent on everyone in a position to do so, to use those resources wisely.
WebP and AVIF and HEIC had similar advantages but also some disadvantages (honestly chief disadvantage to WebP in my humble opinion was that nothing except web browsers -- to this day -- seem to support it!).
Another important point in its favor is that JPEG XL is designed as a royalty‑free, open standard, and Google provides a perpetual, worldwide, royalty‑free patent license for its reference implementation.
Avoiding JXL (once the rollout is sufficiently complete) seems, to me, like still shipping (non-animated) .GIF files where .PNG is better and smaller.
Good summary. Thanks. I've played around a bunch with JPEG XL and the lack of JPEG compression artifacts even at much smaller file size is amazing.
I imagine the result of this will be social media platforms and such will deliver higher quality images at the same filesize. Currently for local storage any image format is mostly fine, but for web services the image size becomes a massive cost which is why they compress your 8MB JPEG down to a 2 megapixel crunchy mess.
> Can the human eye even tell the difference? This feels like 8k vs 4k tv.
Even if it cannot, getting the same quality as 'classic' JPEG in fewer bits is still useful. So you have:
* better quality in the same number of bits
* same quality in fewer bits
You can very easily see ugly banding if you try to use an 8 bit format to store HDR images, and that's all you get with normal jpeg.
Everything should be HDR these days.
But I’m sure there are some that will say 64k of RAM is all anyone will ever need!
Yes, and image editors absolutely can. If JXL lets me correct over/underexposed images by default everywhere I find them then it's worth it even just for that reason alone
On an ecommerce site? Who cares. On instagram or anywhere people share photos? Amazing.
E-commerce is the important use case, particularly in goods where people care about appearance: clothing, cosmetics, food.
Things in these categories have colorful packaging with spot colors, metallic inks, coatings, as well as store displays with carefully designed lighting. The added cost is justified because it increases sales. It makes sense to carry that over online.